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GlaxoSmithKline launches review of multimillion-pound UK PR roster

current lucrative roster. McGibbon said: We are investing both time and money to significantly up ...

Brand Republic: a change is gonna come

-leading websites remains free. We don't believe that a few minutes of your time is too much to ask to help us ...

Are customer complaints on Twitter good for brands?

that it makes financial sense for companies to encourage criticism from customers and review evidence ...

Editor's comment: Agencies succeed against the odds

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Marketing names VCCP as Creative Agency of the Year

Agency of the Year 2009, while Mediaedge:cia (MEC) scooped Media Agency of the Year for the third time

Employers engage with staff to drive sustainability projects

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PR: searching for effective measurement

-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso ... assumptions must be made for the system to work (on the timing of any sales effect from campaign elements ... , with two initial articles - in The Times and Business Week - carrying the key message that Philips had ...

PR: agencies suffer digital jet lag

ranges. The campaign boosted traffic to the new website and the amount of time consumers spent ...

Social media harnessed for WH Smith travel guide boycott

-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso ... such as Time Out, Frommers and Lonely Planet have disappeared to. WH Smith has argued that it is reducing the choice for consumers because they are often pushed for time. WH Smith said: "After extremely positive ...

British consumers rank top 50 companies by reputation

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.