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Mindshare retains Unilever media buying in the US

decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

and spending 70% of his time travelling, a schedule comprising a meeting with Marketing in the morning ... in the quarters, as you're managing the City's expectation on a quarterly basis. However, it takes time to build brands and connections with consumers. These are long-term investments, and any time we have been guilty ...

Unilever tops 2012 Marketing Society Awards nominations

Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Marc Pritchard interview: How P&G 'cracked' social ROI

The balance between profit and purpose On the London 2012 Olympics Q: What financial ... with this from a financial standpoint because you cannot do good things unless you do well [financially ... 're also getting high public relations happening at the same time. And if you can combine that with TV ...

Nick Emery appointed chief executive of Mindshare Worldwide

on this role at this exciting time in the agency's evolution. "Mindshare's agenda continues to focus ...

Trading places: this week's people moves

) Jerry Yang, the co-founder of Yahoo and a key opponent to Microsoft's 2008 bid for the one-time internet ...

Pitch Update

and time-consuming - so entering this particular fray is not for the fainthearted or poorly staffed ...

Agencies line up for digital and DM Elastoplast account

Four agencies have been shortlisted to pitch for the business, with an appointed shop set to be in place before the end of the year. The move will mark the first time that Elastoplast has worked with a retained digital and CRM agency. TBWA\London is the incumbent on Elastoplast's main advertising ...

Private Hear ads for review October 2011

at breakfast time. Player 1: Sing a song of sixpence, a pocket full of rye. SFX: Music box. Player 2 ...

P&G awards Southeast Asia account to MediaCom

was Aegis agency, Carat. At the time the media review was called, it is understood that MediaCom was P G ... net sales. Representatives of MediaCom could not be reached for comment at press time ...

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