decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands ...
Power left Burger King in January 2011 after four years with the fast-food chain. She was among several senior marketers to leave at the time. In her new role at the cosmetics and beauty company, which she took up earlier this month, Power oversees brands including Matrix, Pureology and L Or al ...
are in the room, I've seen six months' worth of work done in a day. Forcing people to take time out and focus ...
current lucrative roster. McGibbon said: We are investing both time and money to significantly up ...
and time-consuming - so entering this particular fray is not for the fainthearted or poorly staffed ...
Four agencies have been shortlisted to pitch for the business, with an appointed shop set to be in place before the end of the year. The move will mark the first time that Elastoplast has worked with a retained digital and CRM agency. TBWA\London is the incumbent on Elastoplast's main advertising ...
It's crunch time on the Merck and Virgin Media advertising pitches, while the Carnival Cruises
was Aegis agency, Carat. At the time the media review was called, it is understood that MediaCom was P G ... net sales. Representatives of MediaCom could not be reached for comment at press time ...
it was the right time to refresh our brand communications. We were looking for creative ideas and a bold approach ...
. Representatives from MediaCom and GroupM were unable to comment on the developments at press time. P G faces ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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