in this direction still face such negativity, at a time when our whole industry is doing more than ever towards our ...
, if it is to repeat the same 'joke' in every ad, then, each time, the creative and the humour has to be better ... references as past ads, but not the memorable creative concept to support it. Time will tell whether young ...
Taste setters are 2.6 times more likely than other grocery shoppers to buy new products, writes Jan...t stay on the shelves very long, admittedly because at core, they were ideas that didn t work at the time ... will actively seek new things to try - account for around a fifth (20%) of shoppers. In fact, they are 2.6 times ... products to others, and are eight times more likely to recommend them. This compares to around half ...
music videos - will primarily be consumed time-shifted, when the users want, how they want ...
Five key trends: While value has grown 14 % (2006-2011) to 411m there is a declining customer base as the financial crisis forced consumers to make savings. Vitamin use dropped from 41% of adults (2008) to 36% (2010). The over 65s are the core users so the market should benefit from the UK ...
such as holidays and eating out . At the same time as making these lifestyle sacrifices, they began to spend a ... %. This increase came at a time when many other grocery categories were experiencing a decline in volume sales ...
.' Our survey was carried out in the first week of December, in time to take in last year's crop ... worn out. There are only so many times you can listen to your favourite song before it gets irritating ...
to Calvin Klein, is timely and appropriate, given that just over six in 10 women buy or receive a fragrance ... category at this time of year, with 65% giving or receiving scents. Moreover, while other products ...
hold the behaviour in place over time. This Lever is about reinforcing and reminding. Polman said ...
, although the method used at the time is not specified. Tempting women away from the ease of wet shaving ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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