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Mindshare retains Unilever media buying in the US

decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands ...

Unilever campaign celebrates feet, the 'unsung heroes'

. The voiceover in the ad says, "We think the time has come to acknowledge [feet] by keeping them fresh and dry. The part of your body that sweats four times as much as your armpits. New Rexona Efficient. The protection ... by the time of publication. At Ponce Buenos Aires, the art director was Nacho Perez De Muro ...

Hunter and bear return for TippEx

'Hunter and bear's 2012 birthday party' is created by the same agency, France's Buzzman. It again presents people with a surreal world in which TippEx figures as a device for allowing different scenarios to play out. This time the user can travel through time with the pair by entering years ...

WFA unveils keynote speakers for Global Marketing Conference

(ANA), claims to be the first time the world's biggest marketers will be united in the world's biggest ... President; Luke Dowdney MBE, CEO and founder of Luta; Nicholas Kristof, two-time Pulitzer Prize winner and columnist for the New York Times; Marc Menesguen, managing director Strategic of Marketing Department ...

Turkey of the Week - In-house/Pantene

Matt Williams feels like tearing his hair out every time the "research" ad for Pantene, created in

Lifeline: Unilever's media business

April 1998 : For much of the last century, Unilever's media account was serviced in-house, then by Initiative. But by the time Alan Rutherford had been named Unilever's worldwide media head, in 1998, it had a more diverse roster, including Mindshare and UM as well as Initiative. November 2004 : Mindshare ...

Pitch Update

and time-consuming - so entering this particular fray is not for the fainthearted or poorly staffed ...

The Annual 2011: Top 10 worst celebrity ads

every time this Saatchi Saatchi ad appears. We're just glad that his racing career is thriving ... 're likely to see for a very long time. 10. Isme, Lynda Bellingham From starring in one of the best-loved ad campaigns of all time (the Oxo ads, for the three of you who don't know) to appearing ...

Nivea launches Facebook-led Christmas campaign

and memories of the fun times had together. The Beiersdorf-owned brand first launched its 'Feel Closer ...

Agencies line up for digital and DM Elastoplast account

Four agencies have been shortlisted to pitch for the business, with an appointed shop set to be in place before the end of the year. The move will mark the first time that Elastoplast has worked with a retained digital and CRM agency. TBWA\London is the incumbent on Elastoplast's main advertising ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.