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Nivea Sun sponsors hit Disney Junior show

Nivea Sun has teamed up for the first time with Disney Junior's hit show 'Jake and the Never Land

Getting behind the IAB figures: Media experts on the rise of mobile

display spending at a time when the sectors overall media spend is down by nearly a fifth. It means for the first time, retail is among the top-spending mobile sectors, accounting for a 12.3% share of total ... new peak shopping times outside of traditional desktop times, proving that it isn t simply ...

Nick Emery appointed chief executive of Mindshare Worldwide

on this role at this exciting time in the agency's evolution. "Mindshare's agenda continues to focus ...

Hi-Tech Media secures advertisers for washroom digital screen network

Time to Change mental health charity, Carmex and Warner Brothers have become the first advertisers...-of-home agency Kinetic, while the Time for Change campaign was booked by independent agency the7stars and Kinetic ... in the ladies' toilets, due to the longer average dwell time in the female toilets. A spokesman for Hi ...

IPC strikes ad deal with Procter & Gamble for mobile sites

December. Mike Newcombe, director of mobile sales at IPC, said: "This is the first time we have done a ...

Ikea turns to Absolute Radio for bedroom promotion

engagement through the promotional mechanic, at a highly relevant time for the brand s campaign ...

Starcom appoints Sheehy president of global operations

, and in that time I have always been inspired by his work ethic, ability to build winning teams and deliver world ...

My Media World: Steve Cox

". Outside of work I spend my time ... Making loud rock music with other old blokes, and reminiscing about ...

Media Week launches industry projects and initiatives

of creative solutions for agencies or clients; example of financial success; collaboration with agencies ...

Colgate sponsors breakfast on Heart

", and every time someone likes Colgate s page, this is treated as "one smile". Martin Field, UK director ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.