Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer of the year?
08 Mar 2012 | by Kim Benjamin
number of innovative digital campaigns to promote the financial services provider s products, including a ...
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Identifying the taste setters
09 Mar 2012 | by Jan Worsley
Taste setters are 2.6 times more likely than other grocery shoppers to buy new products, writes Jan...t stay on the shelves very long, admittedly because at core, they were ideas that didn t work at the time ... will actively seek new things to try - account for around a fifth (20%) of shoppers. In fact, they are 2.6 times ... products to others, and are eight times more likely to recommend them. This compares to around half ...
Dulux reinstates the dog for sentimental TV push
08 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
, and on the relationships within it." Edwards said that in "tough" financial times, redecorating is a "small change ...
Helen Edwards: How job losses can boost creativity
07 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
significance that their roles are set to disappear. From other vantage points, however - chief financial ...
Trends in audience behaviour around TV and online video
07 Mar 2012 | by Mads Holmen
music videos - will primarily be consumed time-shifted, when the users want, how they want ...
Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?
06 Mar 2012 | by Adam Woods
years or so. Clients choose good agencies based on the value they deliver over time ...
Unilever's Keith Weed: 'Marketing's at a crossroads'
05 Mar 2012 | by Arif Durrani
discussion of its full financial results is focused on the more meaningful time period of six months. Last ... -termism." Since the start of Unilever s 2011 financial year, the global conglomerate retreated from publishing its full financial results every quarter in favour of every other quarter. Unilever positioned the shift ...
Brands must meet the retail challenge
29 Feb 2012 | by Lynsey Barber
. 'Brands that make us smile, brands that remind us of a simpler and safer time ... the key is to understanding what's going on in people's heads and whether we can help them feel easier living in these times.' It's a time of anxiety for consumers and in turn, for retailers and brands. As Sushma Sagar, senior ...
Consumer insight: what marketers need to know about the New Type A woman
28 Feb 2012 | by Nicola Clark
to time-poor women. It achieved 11m in sales in its first year. Caroline Wilding, senior product ... made by marketers are predicated on inaccurate stereotyping. 'The time pressures marketers face ... don't want it all and to be the boss all the time at any cost.' Ultimately, then, brands that fail ...
P&G chief lays out $1bn marketing efficiency vision
24 Feb 2012 | by Daniel Farey-Jones
in developed markets, where many FMCG companies are currently struggling. P G s chief financial officer Jon R ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
