08 Feb 2012
| by Nicola Clark
to understand long-term engagement are vital.
Looking ahead, Unilever's Weinstein pointed to real-time social ...
08 Feb 2012
| by Jane Bainbridge
Five key trends:
While value has grown 14 % (2006-2011) to 411m there is a declining customer base as the financial crisis forced consumers to make savings. Vitamin use dropped from 41% of adults (2008) to 36% (2010). The over 65s are the core users so the market should benefit from the UK ...
06 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
to launch in time for this year's first F1 race in Australia, on 18 March.
The deal was brokered ...
02 Feb 2012
| by Staff
remarketing programme
Financial Services
Capital One (Europe), aggregator exclusives ...
offline sales
Greenlight Marketing, launching a high street financial services brand
Lakestar Media ...
31 Jan 2012
| by Elizabeth Pears
current lucrative roster.
McGibbon said: We are investing both time and money to significantly up ...
30 Jan 2012
| by Loulla-Mae Eleftheriou-Smith
The athletes will be added to Pantene's list of celebrity brand ambassadors, which includes Liv Tyler and Eva Mendes.
This marks the first time Pantene has used athletes as ambassadors, and will include six Olympic gold medallists, many world champions and top-ranking women in swimming, tennis ...
27 Jan 2012
| by Tim Eales
such as holidays and eating out .
At the same time as making these lifestyle sacrifices, they began to spend a ...
%.
This increase came at a time when many other grocery categories were experiencing a decline in volume sales ...
26 Jan 2012
| by Mark Banham
on this role at this exciting time in the agency's evolution.
"Mindshare's agenda continues to focus ...
26 Jan 2012
| by Loulla-Mae Eleftheriou-Smith
The campaign marks the first time CSDW has used Facebook as a marketing platform. For every "like" from a consumer on the dedicated CSDW page , P G has pledged to donate one day's worth of clean ...
the purification packets, marking the first time in more than a century that P G has put its corporate name ...
25 Jan 2012
| by Jane Bainbridge
at Beiersdorf's head office in Hamburg as well as spending time at its Italian affiliate.
WINNERS AND LOSERS ...