Amex rolls out first SMS-interactive billboard
08 May 2012 | by Alex Brownsell
will suggest ways they can make the most of their time in London. It will also be sent to the user in SMS form ...
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Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
the first financial services brand to use Google+ Hangout to promote the technology. PayTag is a small ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...
Barclays prepares campaign for Pingit mobile payment app
16 Feb 2012 | by Alex Brownsell
our strategies of transforming financial services through innovation and making customers' lives much ...
Nationwide brings mortgages to the fore with its latest ads
27 Jan 2012 | by Alex Brownsell
The financial services brand, which unveiled its new brand positioning in September , will launch ... first-time buyers mortgages with a 5% deposit. Ads will also feature Nationwide's offer of a 500 discount off all 900 product fees for first-time buyers, and its "free, independent and interactive ...
Webuyanycar.com voted 'most irritating ad'
10 Jan 2012 | by Alex Brownsell
. It inherits the crown from two-time winner Gocompare.com, which topped last years Irritating Ads poll ...
Aviva takes on Admiral with latest Paul Whitehouse ad
04 Jan 2012 | by Alex Brownsell
The new ad, by AMV BBDO, once more stars 'The Fast Show' comic Paul Whitehouse, this time as a ... insurance on a pair of waterproof chest waders. For the first time, the TV ad will be accompanied by a ... of previous Paul Whitehouse ads and, for the first time, we're extending the reach of the character beyond TV ...
The Annual 2011: Top 10 radio ads
20 Dec 2011 | by Staff
supers: Excludes Northern Ireland. Offer may be withdrawn at any time. Terms and conditions apply ... it's only a matter of time. (Tense, staccato, thriller-style music begins quietly in the background and starts to build slowly and steadily towards a crescendo.) VO: Time! The only thing between ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
The Sunday Times Style magazine starts printing festive features extolling the virtues of Secret Santa ... of recent times, as the pair compete for advertising investment and consumers' attention. With Facebook accounting for an increasing amount of time spent by people on the web, Google is prioritising its social ...
The Annual 2011: Top 10 celebrity ads
16 Dec 2011 | by Staff
, which caused grown men everywhere to hail the return of one of the all-time greatest action-movie heroes ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
