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Why the world needs a desirable bank

time banks seem to have converged towards one established template. In February 2012, Clear released ... prominent brands in the financial sector, such as Amex, Citi, HSBC, ING, GE, MasterCard and Visa, as well ... . The banking community is firmly on the back foot. Now is the time to regain trust that scarcely existed ...

Lloyds Bank analysts on why media remains significant to economy

. Additionally, it will be no surprise that sound financial management including appropriate use of bank funding is essential. Financial management in the media sector has improved considerably over the last decade ...

Brand of the Year 2011 shortlist

of its innovations, effectiveness of its advertising and financial performance where appropriate ... The Olympics brand has entered the UK marketing scene with aplomb and promises to engage for some time ...

Adwatch (Oct 19) - Top 20 recall: Halifax

Gok Wan and Gary Barlow? Only time will tell. I'm hoping that the campaign will evolve ... other financial organisations. Halifax certainly needs to give its employees a renewed sense of pride ... of this country to like and trust it again. It is great to offer better financial-services products, of course ...

CMOs fail to cope with real-time brand conversations, says IBM

The majority of chief marketers admit they are not sufficiently aware of real-time conversations...permanent change in the nature of customer relationships. "Approximately 90% of all the real-time ...

Adwatch (Oct 5) - Top 20 recall: Barclays

timer represent. I think the issue is that most mortgages reduce over time, so, as a visual, it ...

Targeting students - the potential for brands

for the first time. This is a key time for marketers to target these new students and generate long ... + are currently in full time education in Britain. Getting the branding right is key to appealing ... of the first year is a time when banks in particular intensively target students, knowing that many will need ...

Sector Insight: Debit and credit cards

The financial crisis and resultant austerity measures have slowed growth, but the creditand debit...From the credit crunch to the nation's debt crisis, debt and credit on a national and worldwide scale have been much discussed over the past couple of years, but dealing with personal levels of debt is the more pressing concern for most people. With the global financial meltdown came a reassessment ...

Adwatch (Sept 7) - Top 20 recall: HSBC aims for peace of mind

of anything. This ad is the end of something. It is a simple, carefully timed and well-branded act ... is as old as financial services, but here it is transposed to that timeless world of oriental otherness ...

Sovereign debt crisis lowers global brand values, report claims

, with Bank of America experiencing a brand value fall of $5.3bn ( 3.3bn). The financial services sector ...

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