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Think BR: Online finance in the age of data

to offer proper, robust online banking. It's taken an equally long time to get apps onto the market ... -only - from all your financial operations and combines them into a highly visual, easily digestible format ... understanding not only the immediate and functional data points, such as times and method of payment, but also ...

Direct marketing budgets revised down

Direct marketing budgets were revised down in the first quarter of 2012 for the first time since...in 2011 rose for the first time in four years, based on provisional data. Mel Cruickshank, chair ... to return to the market. It s particularly good news that actual spend was up for the first time in four ...

Why the world needs a desirable bank

time banks seem to have converged towards one established template. In February 2012, Clear released ... prominent brands in the financial sector, such as Amex, Citi, HSBC, ING, GE, MasterCard and Visa, as well ... . The banking community is firmly on the back foot. Now is the time to regain trust that scarcely existed ...

From DM Bulletin to Data and Direct Bulletin

in real-time, and location-based targeting. New companies are springing up in the space where data ... that allow for other ways of audience targeting than time, interests and regions. Google has developed ...

Targeting students - the potential for brands

for the first time. This is a key time for marketers to target these new students and generate long ... + are currently in full time education in Britain. Getting the branding right is key to appealing ... of the first year is a time when banks in particular intensively target students, knowing that many will need ...

Key people: Aviva

Andrew Moss Group chief executive Patrick Regan Chief financial officer Amanda Mackenzie Chief marketing and communications officer Jan Gooding Global brand director Trevor Matthews UK chief executive Craig Thornton UK commercial director Anne Filatotchev UK marketing ...

The BR 200 July 2011: The web's most influential bloggers (101-150)

108 Engaging Times 4031 109 We made this Ltd. 4001 ...

Behind the IAB figures: Internet and TV benefit from recession

% of the time spent online in the UK. This is reflected in the growth of display advertising spend as brands ... to marketing budgets in the sector that felt the global recession and financial meltdown hardest in 2009. The big financial coporations such as Lloyds TSB, Natwest, Barclays and HSBC have all been promoting ...

Google buys BeatThatQuote for £38m

BeatThatQuote.com is a price comparison site for financial products and loans, spanning insurance ... to choose the right financial products. "We think we can offer more transparency and better pricing ... latest financial figures, the company made a loss of 2m in the year to 31 January 2010. ...

Think BR: And they called it puppy love

and bam - the pet industry hits you with everything it s got. And boy is it good. I spend half my time ... for effective copywriting. Some believe me; others don t. The naysayers should go and spend some time ... of boring products this ber-clich usually gets manacled to, perhaps most commonly from the financial ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.