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Helen Edwards on Branding: From checkout to grave

11 May 2010 | by Helen Edwards

the loyalty card, realising that even in our more prosperous times, people struggle to balance the books and ...

Helen Edwards on Branding: The third way

05 May 2010 | by Helen Edwards

with an aggressive stance based on lower prices and faster response times. - Ping Pong: fast-growing Asian ...

Opinion: The Marketing Society Forum

05 May 2010 | by Staff

to question whether this is unfortunate timing for this campaign. That said, I can see where Barclays ... to attach your financial brand to one. So Barclays has revamped 1700 branches - but what's dancing got ... won't be checking Twitter for competition updates any time soon. Also, I'll bet you a pair of Brendan ...

Helen Edwards on Branding: Time to get touchy-feely

28 Apr 2010 | by Helen Edwards

The emotional bonding that is crucial to any brand's success cannot be built using metrics alone.

Biggest brands: Top 100 online advertisers 2010

30 Mar 2010 | by Adam Woods

by the prospect of solid ROI at a time when they were striving to cut marketing costs. 'Advertising budgets ... , affiliate marketing, mobile and online display in general). Overall, financial services was the biggest ... . The new data is based on a Netview panel. Each panellist is given a meter and every time they view an ad ...

Biggest brands: Top 100 advertisers 2010

23 Mar 2010 | by Nicola Clark

downturn. Predictably, companies in the hardest-hit sectors, such as financial services and carmaking ... to defend their budgets from financial departments looking to reduce overheads. He said: "It has always been ... time at home and our product is an audiovisual one, so we need to invest in it." While refusing ...

Post Office called to accounts

23 Mar 2010 | by Alex Brownsell

, politicians have long been nudging the brand toward a fuller financial-services offering. The chain has ... on the mantle of the 'people's bank', enhancing its existing range of financial-services products to improve ... for good value. But if your priority is financial expertise then you might decide another bank is better ...

Special Report: Market Research - Tell me about it

17 Mar 2010 | by Mary Cowlett

head at the same time,' says Ray Poynter, managing director of The Future Place. 'The first - a slow ... Mail is taking account of this by setting up a customer-led online discussion forum. At the same time ... is never shared. Others get locked into ongoing studies that lose their relevance over time as business ...

Mark Kleinman on marketing and the City: Wider horizons

10 Mar 2010 | by Mark Kleinman

columnist for The Times 30 SECONDS ON ... PRUDENTIAL - Prudential plc is a financial-services group ... years ago, Aviva made an approach to acquire the Pru. At the time, Moss was Aviva's finance director ... for the first time in 1919. - Prudential opened its first overseas life agency in India in 1923. - 'The Man ...

Sector Insight: Motor insurance

28 Jul 2009 | by Jane Bainbridge

-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso ... 4 Zurich Financial Services 524 477 430 ... *Note: 2008 data are incomplete. At the time of writing, S P had not finished processing all motor ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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