13 Feb 2012
| by Mark Banham
specialist PSI Advertising.
Prior to his time at CNBC Maraviglia held the role of managing director ...
10 Feb 2012
| by Gemma Charles
Social brand tracker
RBS' high reach score was the result of the backlash following a week of controversy, Bonus and knighthood shenanigans brought satisfaction levels to an all-time low.
Methodology:
The Social Media Reputation (SMR) score provides a benchmark to gauge brands respective ...
09 Feb 2012
| by Alex Brownsell
The rebrand comes ahead of a divestment of the division by parent RBS, which has to sell the assets by the end of 2014 under the terms of its bail-out by the UK government in 2008.
According to a report in the Insurance Times , it has changed its name from RBS Insurance Group to Direct Line ...
09 Feb 2012
| by Katherine Levy
The Financial Services Compensation Scheme is looking for an agency to handle its communications
08 Feb 2012
| by Nicola Clark
to understand long-term engagement are vital.
Looking ahead, Unilever's Weinstein pointed to real-time social ...
08 Feb 2012
| by Matt Cartmell
The Bank has issued the brief to bring in an external agency for a fixed term of three months.
This is the first time that the Bank of England has proactively sought PR support to promote its diversity credentials.
The brief comes as a response to the Bank s Annual Diversity Report 2011, which includes a ...
07 Feb 2012
| by Alec Mattinson
and Aura Financial are also set to scoop bumper project fees, working for Glencore and Xstrata respectively ...
06 Feb 2012
| by Alex Brownsell
with The Times, Higgins said: "Getting in absolutely right at launch is more important than rushing it ...
03 Feb 2012
| by Alec Mattinson
journalist for two decades on titles including The Banker, The Daily Telegraph, The Times, The Mail on Sunday and The Independent. Nisse added: I have really enjoyed my time at FH and have loved working with some wonderful ...
02 Feb 2012
| by Amanda Mackenzie
Apart from being one of my most snow-filled Davos experiences - 4m of it - this year's World Economic Forum gathering has been the ideal place for marketers to test the mood of our times .
The broader debates that take place here not only have an impact on world affairs, but, inevitably, also ...