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Entertainment: Lappset happy with angry approach

Telegraph, The Times, Reuters, The Huffington Post, the Press Association and Metro International. Overall ...

Consumer: Lego builds brand quality at St Pancras

Kids performed to entertain station visitors. Measurement and evaluation Time Out declared ... Evening Standard, Metro, The Guardian and The Times, as well as The Sun Online. In total, the campaign ... , Sydney Herald, New Philadelphia Times and New York Daily News, among others. A feature on Titmarsh ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

and spending 70% of his time travelling, a schedule comprising a meeting with Marketing in the morning ... in the quarters, as you're managing the City's expectation on a quarterly basis. However, it takes time to build brands and connections with consumers. These are long-term investments, and any time we have been guilty ...

Environment : Jordans' 'ten per cent' boost for wildlife

Gardener and Wildlife Extra. Results The video of Doherty was viewed 307,000 times. Traffic ...

Rosetta Stone brings in Bottle PR for London campaign

, the company named Thomas Pierno as chief financial officer. ...

Unilever tops 2012 Marketing Society Awards nominations

Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

HarperCollins picks Stunning PR to promote erotica range

the New York Times bestseller list. ...

Olympics and Diamond Jubilee fuel UK's rise as design nation

. Moreover, as London 2012 and the Diamond Jubilee draw close, it's a prime time for brands to celebrate...- it came at the right time and was a big opportunity.' Meanwhile, John Lewis is rolling out a 'Made ... for the first time since the survey's inception, the culmination of a two-year downward trend. The study ... but we never rest on our laurels and always want to move with the times. The new packaging speaks to a ...

WCRS lands Safestore advertising account

and creative flair of WCRS really stood out. This is an important time for the Safestore brand and, in WCRS, we ...

Marc Pritchard interview: How P&G 'cracked' social ROI

The balance between profit and purpose On the London 2012 Olympics Q: What financial ... with this from a financial standpoint because you cannot do good things unless you do well [financially ... 're also getting high public relations happening at the same time. And if you can combine that with TV ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.