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Rosetta Stone brings in Bottle PR for London campaign

, the company named Thomas Pierno as chief financial officer. ...

Tesco media director Trevor Datson leaves to consider next steps

Trevor Datson is leaving Tesco in order to take time out and consider his next steps. His role overseeing international comms will be handled by UK comms director Tom Curry. Datson told PRWeek ... and internationally. Datson formerly worked at Cadbury as head of global financial comms, before joining Tesco ...

HarperCollins picks Stunning PR to promote erotica range

the New York Times bestseller list. ...

Nestlé revamps PR support as protest looms

PRWeek has learned that the Switzerland-based multinational has held chemistry meetings with several agencies, with a view to asking a maximum of four to pitch. Nestl currently uses Fishburn Hedges, which took on the account from Weber Shandwick in 2009 . At the time, the brief ...

WCRS lands Safestore advertising account

and creative flair of WCRS really stood out. This is an important time for the Safestore brand and, in WCRS, we ...

Grayling brings in Tristan Pineiro to head consumer team

forward to taking the team to the next level' in what he described as transitional and exciting times for PR'. He added: 'I wasn t looking for a role, and I ve loved my time at 3 Monkeys, but I heard ...

Blue Rubicon launches agency Surname & Surname

Surname Surname, which is a play on the tendency for PR shops to be named after their founders, launches after winning its first client, sofa retailer DFS. The agency starts with six full-time employees and is being led by Lotte Jones and Kev O'Sullivan, who moved from their roles as associate ...

Weber Shandwick brings in Shine Communications' Mark Pinsent

of social media.During his time at Shine Communications he worked for clients including VW, Evian, eBay ...

Brewer AB InBev loses comms chief Mike Kelly

: Mike had decided it was the right time to look for other challenges. He said it was a difficult ...

No room in the UK: can new retailers succeed on the high street?

in the closure of its stores in 18 months' time. These developments may come as some relief to the pair ... said that it would roll out 200 big-box stores in the UK by the end of 2013. Right place, right time ... retailer has really substantial financial backing, it's going to be incredibly tough for anyone new ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.