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Young forced to grow up faster amid economic uncertainty

25 May 2012 | by Kantar Media

. At the same time, more teens are actually enjoying saving money - an increase of 7% in the last five years. Against this more financially rigid attitudinal backdrop, marketers have to find more sophisticated means ... years is that in 2004 two thirds of 11-19 year olds felt it important to have lots of free time to enjoy ...

Save the planet marketing 'won't change consumer behaviour'

03 May 2012 | by Gemma Charles

in this direction still face such negativity, at a time when our whole industry is doing more than ever towards our ...

Sector Insight: DIY retailing

25 Apr 2012 | by Jane Bainbridge

customer insight, financial services, all advertising, instore brand marketing and PR and local community ...

Think BR: Brands that grow businesses

13 Feb 2012 | by Anastasia Kourovskaia

for experience higher financial growth and increased equity value, writes Anastasia Kourovskaia, vice president...brand ideal of enabling people to connect socially by enjoying coffee. Over time it became so focused ...

The most irritating ads of 2011

10 Jan 2012 | by David Benady

.' Our survey was carried out in the first week of December, in time to take in last year's crop ... worn out. There are only so many times you can listen to your favourite song before it gets irritating ...

Think BR: Customer loyalty in 2011

25 Nov 2011 | by Simon Atkinson

of schemes are actively critical of them. But at the same time, very few are actively delighted either ... debit or credit card is also appealing. This isn t the first time that the message coming back ...

Brand of the Year 2011 shortlist

09 Nov 2011 | by Staff

of its innovations, effectiveness of its advertising and financial performance where appropriate ... The Olympics brand has entered the UK marketing scene with aplomb and promises to engage for some time ...

Think BR: Why Adidas will miss the mark with third agers

13 Oct 2011 | by Alison Meredith

will be turning 50 over the next few years, are very concerned about having to financially support their children ... university accounts (ING Survey, 2011) Half of middle-class, grown-up children are now financially ... . The burden of rising living, education and care costs means that for the first time, current third agers ...

CMOs fail to cope with real-time brand conversations, says IBM

11 Oct 2011 | by Matthew Chapman

The majority of chief marketers admit they are not sufficiently aware of real-time conversations...permanent change in the nature of customer relationships. "Approximately 90% of all the real-time ...

Royal Wedding plumps up M&S sales

13 Jul 2011 | by Sara Kimberley

While the retailer said it still remained cautious with continued "challenging" times, its food division had continued to outperform the rest of the market on a like-for-like basis, notching up a 3.3% rise in the UK. The Royal Wedding and the Easter weekend helped increase sales, with the retailer ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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