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Helen Edwards on Branding: From checkout to grave

11 May 2010 | by Helen Edwards

the loyalty card, realising that even in our more prosperous times, people struggle to balance the books and ...

Helen Edwards on Branding: The third way

05 May 2010 | by Helen Edwards

with an aggressive stance based on lower prices and faster response times. - Ping Pong: fast-growing Asian ...

Helen Edwards on Branding: Time to get touchy-feely

28 Apr 2010 | by Helen Edwards

The emotional bonding that is crucial to any brand's success cannot be built using metrics alone.

Design Report: Planet Packaging

21 Apr 2010 | by Scott Billings

. While wanting to reduce waste, consumers are at the same time attracted by luxurious packaging and often ... of the right things to be done. Third, over time, companies may well be required to talk about what they do ...

Biggest brands: Top 100 online advertisers 2010

30 Mar 2010 | by Adam Woods

by the prospect of solid ROI at a time when they were striving to cut marketing costs. 'Advertising budgets ... , affiliate marketing, mobile and online display in general). Overall, financial services was the biggest ... . The new data is based on a Netview panel. Each panellist is given a meter and every time they view an ad ...

Biggest brands: Top 100 advertisers 2010

23 Mar 2010 | by Nicola Clark

downturn. Predictably, companies in the hardest-hit sectors, such as financial services and carmaking ... to defend their budgets from financial departments looking to reduce overheads. He said: "It has always been ... time at home and our product is an audiovisual one, so we need to invest in it." While refusing ...

ASOS.com appoints Mother's Clare Dobbie as marketing director

19 Jan 2010 | by Sara Kimberley

French Connection as marketing director. She joins at a buoyant time for the online fashion retailer ...

Sector insight: Health and fitness clubs

13 Jan 2010 | by Jane Bainbridge

The desire to be fit and healthy is as strong today as ever, although many people find it difficult to squeeze exercise time into busy lives. The advent of Nintendo's Wii Fit game, which is now ... in the UK, on the back of a trend to allocate exercise to specific times, as sedentary work and home lives ...

Mark Kleinman on marketing and the City: The ins and outs of M&S

07 Apr 2009 | by Mark Kleinman

chairman last year - contravening best practice in corporate governance - was that in difficult times, he ... come under fire at a time when the recession is exposing crises throughout the high street and the rest ... in the City is, who is going to replace him? At a time when corporate governance issues have gone back up ...

Mark Ritson on Branding: Premier gets out of a jam

09 Dec 2008 | by Mark Ritson

may be only months away from a financial melt-down. How would you feel if you owed 10 times more than ... . Either way, they are deserting the middle ground. Time to kill the weaker brand, and focus Premier ... of money. All that is gone, and not coming back any time soon. Anyone who even suggests launching a new ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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