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My Media World: Steve Cox

13 Jul 2011 | by Jeremy King

". Outside of work I spend my time ... Making loud rock music with other old blokes, and reminiscing about ...

My Media World: Barry Bridges

07 Jul 2011 | by Jeremy King

good job. Jargon and waffle gives everyone a bad name. Outside of work I spend my time Playing ... as an outbound marketing channel all the time. ...

Ad recognition app to feature in FT super-yacht campaign

17 Jun 2011 | by Daniel Farey-Jones

of the Wally fleet racing on the ocean and this weekend, for the first time ever, readers of the Weekend FT ...

Media Week launches industry projects and initiatives

16 Jun 2011 | by Staff

of creative solutions for agencies or clients; example of financial success; collaboration with agencies ...

Product placement makes Dolce Gusto top brand on screen time

10 Jun 2011 | by Daniel Farey-Jones

Nestle's Dolce Gusto's 'This Morning' paid-for product placement received more screen time than...April and 23 May, Dolce Gusto was on screen for 295 seconds the time equivalent of almost 10, 30 ... of the brands ranked in the top 20 by screen time, including Wrigley and Blackberry Bold, which had 148 seconds. BlackBerry's time included a 25-second appearance on 'The Apprentice', as well as time on ITV soap 'Emmerdale ...

Future partners with Blondie for album fan pack

01 Jun 2011 | by Oliver Luft

retail environment the UK newsstand which is 10 times the footprint of traditional music retail space ...

First post-production product placements run on Discovery and Sky1

17 May 2011 | by Maisie McCabe

Discovery Networks' Discovery Real Time has, this morning, become the first UK television channel...The Discovery Networks deal puts K rcher products, including a DIY multi-purpose vacuum, into the background of episodes of the renovation show 'Tommy's Fix It Yourself' on Discovery Real Time, using ... of Discovery channels including Real Time, Quest, Travel Living, Shed and DMAX. The deal, negotiated ...

Appeal Group moves media account from Total Media to AdConnection

07 Feb 2011 | by Katherine Levy

AdConnection has been appointed ahead of a change in strategic direction for 2011 and an increase in media investment, a spokesperson for the agency said. Traditionally, the conservatory blinds and window specialist has spent the majority of advertising spend on press ads, but, for the first time ...

Kellogg's Corn Flakes box greets M4 motorists

17 Sep 2010 | by Daniel Farey-Jones

will relaunch with two new LED screens on 11 October, delivering a display designed to be three times as clear ...

Paper Round (26 August) - Which clients are advertising in the national press?

26 Aug 2010 | by Sarah Johnson

Argos pushes TVs in The Times and flooring and light fittings in the Daily Mail. In The Daily Telegraph coffee makers, cameras, satnavs and hoovers are being advertised. In The Guardian the catalogue ... deals, alongside other long running discount offers from several airlines. And The Times pushes its ...

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