02 Apr 2012
| by Matthew Chapman
time to coincide with a Facebook campaign this Easter.
28 Mar 2012
| by Noelle McElhatton
The balance between profit and purpose
On the London 2012 Olympics
Q: What financial ...
with this from a financial standpoint because you cannot do good things unless you do well [financially ...
're also getting high public relations happening at the same time. And if you can combine that with TV ...
23 Mar 2012
| by Rachel Barnes
-innovated', according to then Sara Lee marketing director, Margaret Jobling, writing in this magazine at the time.
A ...
to respondents, 10 times more important. What was most desired, Goldin explains, was confidence. 'Women ...
had been experiencing 'strong, healthy growth in terms of financials', there was a need to 'accelerate ...
22 Mar 2012
| by Rachel Barnes
.
Back to top
Technology gives people 24/7, real-time connections to everyone, and the power ...
-to-one relationships in real-time with every person in the world. But achieving this vision requires some fundamental ...
infrequently, to real-time "always on" brand building with ways of constantly engaging people to participate ...
22 Mar 2012
| by Alex Brownsell
-Mae Eleftheriou-Smith
Sofa stats
17 years - Total average length of time Britons spend sitting on the sofa during their lives
30 hours - Average amount of time per week spent on sofas on weeknights
19 hours - Average amount of time at the weekend
Source: www.alljoinon.com in 2008
DIY ...
22 Mar 2012
| by John Owens
Breakfast, as well as CNN and Russia NTV. The story featured 224 times during five days across UK regional ...
22 Mar 2012
| by Kate Magee
Traditionally, PR professionals spend much of their time and energy trying to persuade media ...
. But is it time to cast off these media shackles? The internet has opened the door for brands to distribute ...
to their audience?
The question is particularly timely given the range of digital developments that are chipping ...
21 Mar 2012
| by Daniel Farey-Jones
as taking over at "a good time" in which membership is on the up.
Looking back over the past year, Woods ...
20 Mar 2012
| by Noelle McElhatton
, at the same time, they ve been treating themselves by buying premium brands. This has left mid-price brands ...
20 Mar 2012
| by Sarah Shearman
devices to access the web while watching TV.
For the first time, retail is among the top ...
in mobile marketing, for the first time.
Finance brands dropped their investment in mobile advertising ...
for the first time. It found that 2.4m was spent in 2011.
According to comScore data for January, 18 ...