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Duracell to give Bunny mascot a voice after 39 years

time to coincide with a Facebook campaign this Easter.

Marc Pritchard interview: How P&G 'cracked' social ROI

The balance between profit and purpose On the London 2012 Olympics Q: What financial ... with this from a financial standpoint because you cannot do good things unless you do well [financially ... 're also getting high public relations happening at the same time. And if you can combine that with TV ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

-innovated', according to then Sara Lee marketing director, Margaret Jobling, writing in this magazine at the time. A ... to respondents, 10 times more important. What was most desired, Goldin explains, was confidence. 'Women ... had been experiencing 'strong, healthy growth in terms of financials', there was a need to 'accelerate ...

P&G Marc Pritchard: The full WACL speech

. Back to top Technology gives people 24/7, real-time connections to everyone, and the power ... -to-one relationships in real-time with every person in the world. But achieving this vision requires some fundamental ... infrequently, to real-time "always on" brand building with ways of constantly engaging people to participate ...

Furniture retail and DIY brands switch from price-led to emotive ad strategy

-Mae Eleftheriou-Smith Sofa stats 17 years - Total average length of time Britons spend sitting on the sofa during their lives 30 hours - Average amount of time per week spent on sofas on weeknights 19 hours - Average amount of time at the weekend Source: www.alljoinon.com in 2008 DIY ...

Entertainment: Cover-up boosts Shakespeare attractions

Breakfast, as well as CNN and Russia NTV. The story featured 224 times during five days across UK regional ...

Broadcast yourself: Should brands become media owners?

Traditionally, PR professionals spend much of their time and energy trying to persuade media ... . But is it time to cast off these media shackles? The internet has opened the door for brands to distribute ... to their audience? The question is particularly timely given the range of digital developments that are chipping ...

ISBA Conference: President spotlights online behavioural ads debate

as taking over at "a good time" in which membership is on the up. Looking back over the past year, Woods ...

Engine Group does 'pop art' cover for this week's Marketing

, at the same time, they ve been treating themselves by buying premium brands. This has left mid-price brands ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

devices to access the web while watching TV. For the first time, retail is among the top ... in mobile marketing, for the first time. Finance brands dropped their investment in mobile advertising ... for the first time. It found that 2.4m was spent in 2011. According to comScore data for January, 18 ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.