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ANALYSIS: Microsoft reveals PR strategy for XP. As software giant Microsoft gears up for its biggest product launch in years, marketing director Oliver Roll outlines the company's PR strategy to Chris Scott

status as 'based on the way some believed we acted a long time ago. We have not done anything wrong ... February, The Sunday Times ranked it as the second best employer in Britain. Roll sums up the firm ...

STOP PRESS: Time Group creates in-house PR function

TECHNOLOGY: Computer company Time Group has created its first in-house PR function. The team is headed by PR manager Colin Middlemass. The news function at the Lancashire-based PC maker and retailer is run by press office head Ayshea Domun. ...

August.One beats rivals to Dell's UK account

August.One Communications has prevailed in the four-way pitch for Dell UK's six-figure PR account, the culmination of a protracted search process around the world. August.One beat off competition from the incumbent agency Fleishman-Hillard, along with Financial Dynamics, Noiseworks ...

CAMPAIGNS: What The Media Say - PC party is a damp squib for the press

. Some commentators, however, had kind words about the one-time industry leader, describing how ...

OPINION: The Big Question - Which aspects of everyday PR practice could be automated?

time; two, whether the people in the room are the decision-makers, or whether they have to present ...

INTERNATIONAL: Global Round-up - News in brief

DUBLIN: Technology PR firm Simpson Financial & Technology PR has been hired by Horizon Open Systems, the Sun Microsystems country partner in Ireland. Simpson FT will report to Mary Mulcahy, Horizon marketing manager. Sun's software development centre in Dublin continues to be handled ...

Baltimore slims roster as technology slump bites

already retains Financial Dynamics on a financial PR brief. Sarah Scales, who founded Brands2Life ...

Maitland replaces Golin/Harris on PR strategy at Logica

Logica, the pounds 4bn technology services company, has appointed the Maitland Consultancy to handle its corporate and financial PR. Maitland was appointed after a three-way pitch and takes over from Golin/Harris Ludgate, which repitched for the work. A three-strong team of chairman ...

CAMPAIGNS: Technology PR - Praxis heads promotion for 3D Digimask

and Evaluation Coverage was achieved across the board, including PC Direct, PC Zone and Time Out and via ...

INTERNATIONAL: US poll reveals fall in public image of industry sectors

. For the first time since the poll began, tobacco companies did not score lowest in public opinion in 2001 ...

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