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Adwatch (May 2) Top 20 recall: Audi

experimental aerodynamic design transforms into a modern-day Audi A5. I can't remember the last time I ...

UK will enter recession, suggests consumer confidence index

Consumer confidence breached -32 for only the third time in the index's 37-year history ... month, but people believe their own financial situation has not changed from September to October ... time to save their money as the traditionally busy Christmas shopping fast approaches. The consumer ...

CMOs fail to cope with real-time brand conversations, says IBM

The majority of chief marketers admit they are not sufficiently aware of real-time conversations...permanent change in the nature of customer relationships. "Approximately 90% of all the real-time ...

Sector Insight: Car retail

on retailers. Dealers have had a torrid time in recent years. While in 2000 there were more than 6000 ...

Adwatch (Sept 21) - Top 20 recall: VW Golf Cabriolet goes deep

. First, it left me smiling. At a time when we hear endless reports of motorists' misery, cars and smiling ... , in this financial climate, and a soft-top after the summer we've had, it would be because I believed it could make ... have found a way that works, it is hard to move it on; but there comes a time when 'classic ...

Sovereign debt crisis lowers global brand values, report claims

, with Bank of America experiencing a brand value fall of $5.3bn ( 3.3bn). The financial services sector ...

Apple, Sony and M&S 'most defining brands' of today

The company has carried out its 'Time Capsule' poll of 2000 adults, in which it asks respondents to list brands, events, people, objects and words that best represent them and their lives. Of all brands, Apple was top with 4% of the overall vote, with Sony and M S on 3% each. Tesco and Cadbury ...

Adwatch (Aug 10) - Meerkat toys a hit with audience

Millie Tipple, aged 13, is quite hard to impress. As her dad, I am heartened by this fact. We have clearly raised a discerning and independent-minded child. I expect, in time, only the most eligible and decent to come calling for her. To me as an adman, though, she's a nightmare. I am crushed ...

Most viewers claim not to be swayed by product placement

to having seen product placement in US TV shows and films 17% "all the time", 40% "just occasionally ... " and just 14% regarded it as positive. Of those who had noticed product placement "all the time", 34 ... changes are unlikely to detract from viewer enjoyment overall. Time will tell as to which brands get ...

Are you part of Middle Britain?

to leisure time. Compared to the population as a whole they take more trips to the seaside, theme parks ... the national average. Almost half (48%) of Middle Britons perceive themselves coping financially rather than being financially comfortable (29%). By 2015, Experian s economists forecast that Middle ...

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