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Apple cements most valuable brand status as UK's giants slide

on interviews with over 2 million consumers globally with data on companies financial and business performance ... have an African brand for the first time [MTN at number 88]. It s a reflection of how Africa has turned ...

Ford launches pan-European 'social influencer' campaign

Ford is using PeerPerks, PeerIndex's social media influence marketing platform, to indentify 1,000 social media users who have influence on topics such as automotives, technology and lifestyle in six European markets. The move marks the first time that Ford has used the marketing platform. Ford ...

We'll Call You: Land Rover

if it is rolled out, it might come down in price over time. Land Rover I am not sure, let me look into this for you. Is there anything else you would like to know? Mktg No, I think that is it for the time ...

Adwatch (May 2) Top 20 recall: Audi

experimental aerodynamic design transforms into a modern-day Audi A5. I can't remember the last time I ...

Unilever tops 2012 Marketing Society Awards nominations

Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Nissan's soaring sales: the strategy behind the success

highest-ever market share of 5.34% and becoming a top-five manufacturer for the first time - overtaking ... says. Nissan may have caught the mood of car buyers in times of austerity, but to secure its success ...

Honda UK chief Martin Moll on boosting lacklustre sales

.' At a time when automotive brands are easy to pigeon-hole, due largely to the efforts of marketers ... is fairly flawed,' says Moll. 'We define the message, usually sales or aftersales-related, at a time ... envisages '5000 individually tuned campaigns' running at any time. He also contends that, with sufficient ...

ISBA Conference: President spotlights online behavioural ads debate

as taking over at "a good time" in which membership is on the up. Looking back over the past year, Woods ...

Engine Group does 'pop art' cover for this week's Marketing

, at the same time, they ve been treating themselves by buying premium brands. This has left mid-price brands ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

devices to access the web while watching TV. For the first time, retail is among the top ... in mobile marketing, for the first time. Finance brands dropped their investment in mobile advertising ... for the first time. It found that 2.4m was spent in 2011. According to comScore data for January, 18 ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.