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Helen Edwards on Branding: From checkout to grave

11 May 2010 | by Helen Edwards

the loyalty card, realising that even in our more prosperous times, people struggle to balance the books and ...

Helen Edwards on Branding: The third way

05 May 2010 | by Helen Edwards

with an aggressive stance based on lower prices and faster response times. - Ping Pong: fast-growing Asian ...

Helen Edwards on Branding: Time to get touchy-feely

28 Apr 2010 | by Helen Edwards

The emotional bonding that is crucial to any brand's success cannot be built using metrics alone.

Profile: Making his marque

20 Apr 2010 | by Alex Brownsell

that happens.' It is often remarked that Duffy, by background a financial-services marketer, is something of an anomaly in his industry, in which most marketers serve their time in automotive sales departments before ... things and celebrate it. It is a brand that doesn't spend time trying to be showy, and that resonates ...

Brand Health Check: Honda

14 Apr 2010 | by Jeremy Lee

dramatic decline in its share. It could be time for Honda to start speaking to its customers in a more ... . ENDA MCCARTHY, chief executive, Publicis Modem I worked on Honda in the mid-90s. At the time ...

Biggest brands: Top 100 online advertisers 2010

30 Mar 2010 | by Adam Woods

by the prospect of solid ROI at a time when they were striving to cut marketing costs. 'Advertising budgets ... , affiliate marketing, mobile and online display in general). Overall, financial services was the biggest ... . The new data is based on a Netview panel. Each panellist is given a meter and every time they view an ad ...

Biggest brands: Top 100 advertisers 2010

23 Mar 2010 | by Nicola Clark

downturn. Predictably, companies in the hardest-hit sectors, such as financial services and carmaking ... to defend their budgets from financial departments looking to reduce overheads. He said: "It has always been ... time at home and our product is an audiovisual one, so we need to invest in it." While refusing ...

The Work

08 Feb 2010

an alternative taste of their city updated in real time by real people," explains Daniel Bonner, chief creative ... ' has been mentioned over 2,500 times on Twitter, helping spread awareness of the brand to around 120 ... exceeded UK automotive benchmarks, with an average interaction rate of 17 per cent and dwell time of 32 ...

Marketers need to be wary of price comparison sites

27 Jan 2009 | by Mary Cowlett

financial services, travel, utilities, broadband and motoring, rose to just shy of 3m last November, up 14 ... variety of digital platforms, including switching sites, for their personal financial decision ... , which depends on the product or service they wish to buy. 'For financial products and services, people ...

Ford Ka targets youth audience as they 'have fewer credit problems'

09 Dec 2008 | by Joe Thomas

footage in real time.' Direct packs have been created by youth experiential group Don't Panic ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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