Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...
Nike has drafted in some big names from the world of football, including Neymar and Franck Ribery, for its latest campaign.
Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...
for comment by the time of publication. Follow Maisie McCabe on Twitter @MaisieMcCabe ...
and time-consuming - so entering this particular fray is not for the fainthearted or poorly staffed ...
The partnership marks the first time the French jeweller and watchmaker has used social media as part of its marketing strategy. The finished films will be shown online through social media sites and in selected US stores. In order to view the first film online, users must "like" the Cartier Facebook page ...
The film will be available on their Facebook, YouTube and Vevo accounts.This is Cartier s biggest online engagement, marking the first time the iconic luxury brand has used social media to reach consumers. Painted Love is inspried by the myth of Pygmalion and Galatea, which charts an encounter ...
The spot shows a family coming together at Christmas time and enjoying typical festive ?activities. However, all the action takes place inside a snowglobe and viewers see the characters rising from the floor and floating through the air, as if the globe is being shaken. The film was created by Andy ...
Nike has released a global web film featuring a girl who never stops running (in her Lunarglide+ 3 Shield trainers).
The film was shot on location in the US and UK, and reveals Goulding s two main passions music and running. It shows Goulding training with Nike+, which helps her to keep track of her performance and allows her to share online updates with fans. Using the device, she posted real-time details of her runs ...
into their performance. The surrounding environment remains the same, as if frozen in time. All the dancers are dressed ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.