Nike 'my time is now' by Wieden & Kennedy London
23 May 2012
Nike has drafted in some big names from the world of football, including Neymar and Franck Ribery, for its latest campaign.
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Burberry boosts digital approach with interactive campaign
29 May 2012 | by Nicola Clark
For the first time, consumers will be able to purchase its autumn-winter collection directly through a campaign gallery and short films on Burberry.com. The campaign will also run across digital platforms including Facebook, Twitter, Google+, Instagram and Pinterest. The news follows the launch ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...
'100% Original' Ugg ad banned
11 Apr 2012 | by Daniel Farey-Jones
. Uggbootsstore-uk.com had not responded to requests for comment in time for publication. The site is not on Ugg ...
Revlon prepares new 'storytelling' ad strategy
20 Mar 2012 | by Rachel Barnes
into a single campaign for the first time.
The Annual 2011: Top 10 worst celebrity ads
19 Dec 2011
every time this Saatchi Saatchi ad appears. We're just glad that his racing career is thriving ... 're likely to see for a very long time. 10. Isme, Lynda Bellingham From starring in one of the best-loved ad campaigns of all time (the Oxo ads, for the three of you who don't know) to appearing ...
The Annual 2011: Top 10 celebrity ads
16 Dec 2011 | by Staff
, which caused grown men everywhere to hail the return of one of the all-time greatest action-movie heroes ...
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
is absent from the top 20 for only the second time in 15 years ... creators at VCCP brought Alexsandr and Sergei into 'our' world for the first time. The first ad ... to capture the reaction of the kid in ET, when he sees ET for the first time - a feeling of "what ...
Appointment to view: Cartier collaborates with musicians for short film trilogy
06 Dec 2011 | by Georgina Brazier and Sarah Johnson
The partnership marks the first time the French jeweller and watchmaker has used social media as part of its marketing strategy. The finished films will be shown online through social media sites and in selected US stores. In order to view the first film online, users must "like" the Cartier Facebook page ...
M&S rapped over 'irresponsible' lingerie bus ad
30 Nov 2011 | by Sarah Shearman
stance this for the first time after it banned a Lynx deodorant ad, featuring model Lucy Pinder ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
