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Sports lifestyle brand Extreme Group seeks agency for lifestyle push

-by-project basis by grouping brands together for briefs. It is thought this is the first time it has looked ...

Tess Macleod Smith joins Net-a-Porter

at such an exciting time for the business and look forward to expanding our multi-platform brand offering ...

Lacoste snaps up MPG Media Contacts

for comment by the time of publication. Follow Maisie McCabe on Twitter @MaisieMcCabe ...

Pitch Update

and time-consuming - so entering this particular fray is not for the fainthearted or poorly staffed ...

No room in the UK: can new retailers succeed on the high street?

in the closure of its stores in 18 months' time. These developments may come as some relief to the pair ... said that it would roll out 200 big-box stores in the UK by the end of 2013. Right place, right time ... retailer has really substantial financial backing, it's going to be incredibly tough for anyone new ...

Asics kicks off £50m global pitch

and financial" differences. Recent marketing activity for Asics includes a global campaign, with the tagline ...

Cheethambell JWT wins £5 million Bhs account

the business. Bhs has rebranded several times in recent years at it looks to boost sales and outperform ...

Nike joins lifestyle battle with women's 'streetwear' collection

Nike's product launches come at an important time for sports brands, as they gear up for the London 2012 Olympics. Although Nike is not an official sponsor of the Games, it backs many high-profile international athletes. Unveiling its collection at the Bread and Butter fashion trade show in Berlin ...

Sports Direct dives into upmarket fashion

radical financial restructure , including possibly delisting from the London Stock Exchange, in an effort ...

JWT London wins global brief to promote Diesel Black Gold

-month relationship with Anomaly. During its time on the account, Anomaly produced a music video for the fashion brand ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.