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Young forced to grow up faster amid economic uncertainty

25 May 2012 | by Kantar Media

. At the same time, more teens are actually enjoying saving money - an increase of 7% in the last five years. Against this more financially rigid attitudinal backdrop, marketers have to find more sophisticated means ... years is that in 2004 two thirds of 11-19 year olds felt it important to have lots of free time to enjoy ...

Brand Barometer: Social media performance of Converse

20 Apr 2012 | by Gemma Charles

than 123,000 times and watched more than 2.6m times, marking a successful social partnership between ...

The most irritating ads of 2011

10 Jan 2012 | by David Benady

.' Our survey was carried out in the first week of December, in time to take in last year's crop ... worn out. There are only so many times you can listen to your favourite song before it gets irritating ...

Sector Insight: Sports clothing and footwear

01 Dec 2011 | by Jane Bainbridge

gear. JJB Sports is the longest-established multiple, but has struggled financially and is set ...

Sector Insight: watches and jewellery

23 Nov 2011 | by Jane Bainbridge

For younger people, the concept of wearing a watch to be able to check the time is an anachronism. Telling the time? That's what mobile phones are for. The proportion of watch ownership has remained ... of the time; these are typically older consumers. The market for lavish designer watches and jewellery ...

Brand of the Year 2011 shortlist

09 Nov 2011 | by Staff

of its innovations, effectiveness of its advertising and financial performance where appropriate ... The Olympics brand has entered the UK marketing scene with aplomb and promises to engage for some time ...

Debenhams promises renewed focus on marketing

20 Oct 2011 | by John Reynolds

The high-street retailer, like its rivals, has struggled as shoppers rein in their spend because of rising prices. In its financial results today (20 October), Debenhams reported pre-tax profits of 160.3m over the 53 weeks ending 3 September an 8.6% rise on the previous year. Like-for-like sales ...

Think BR: Why Adidas will miss the mark with third agers

13 Oct 2011 | by Alison Meredith

will be turning 50 over the next few years, are very concerned about having to financially support their children ... university accounts (ING Survey, 2011) Half of middle-class, grown-up children are now financially ... . The burden of rising living, education and care costs means that for the first time, current third agers ...

CMOs fail to cope with real-time brand conversations, says IBM

11 Oct 2011 | by Matthew Chapman

The majority of chief marketers admit they are not sufficiently aware of real-time conversations...permanent change in the nature of customer relationships. "Approximately 90% of all the real-time ...

Platinum Foxes - the irresistible rise of global agelessness

22 Aug 2011 | by Dominic Harrison, Head of Global Trends

economic implications of demographic change - and particularly at a time when many advanced economies ... . However, there is more to the ageing story than the valid question of how to financially support greying ... like a social and financial problem. But progressively this is a story filled with optimism ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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