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Young forced to grow up faster amid economic uncertainty

. At the same time, more teens are actually enjoying saving money - an increase of 7% in the last five years. Against this more financially rigid attitudinal backdrop, marketers have to find more sophisticated means ... years is that in 2004 two thirds of 11-19 year olds felt it important to have lots of free time to enjoy ...

Think BR: In whom we trust

As consumers become increasingly concerned about their future financial security ... , cultural icons and environments that act as a security blanket in uncertain times. For example ... with the economy. It may be that during shaky economic times consumers are harking back to simpler, happier ...

Think BR: How to maximise your intangibles in a potential insolvency situation

in extreme financial difficulty, and companies need to explore other ways to maximise the value ... company cash flow and at the same time extend a valuable security to the pension scheme. For companies ...

Think BR: Luxury brands and the social media dilemma

to order pieces online in real-time. Excited to announce the first ever #Tweetwalk Show. SS12 looks ... millions of times, but crucially it keeps the element of exclusivity, by being only available to those who ...

Appointment to view: Cartier collaborates with musicians for short film trilogy

The partnership marks the first time the French jeweller and watchmaker has used social media as part of its marketing strategy. The finished films will be shown online through social media sites and in selected US stores. In order to view the first film online, users must "like" the Cartier Facebook page ...

Think BR: Why Adidas will miss the mark with third agers

will be turning 50 over the next few years, are very concerned about having to financially support their children ... university accounts (ING Survey, 2011) Half of middle-class, grown-up children are now financially ... . The burden of rising living, education and care costs means that for the first time, current third agers ...

Platinum Foxes - the irresistible rise of global agelessness

economic implications of demographic change - and particularly at a time when many advanced economies ... . However, there is more to the ageing story than the valid question of how to financially support greying ... like a social and financial problem. But progressively this is a story filled with optimism ...

Luxury BRIC by BRIC: the most unstoppable market in the world?

consumers suggests that the good times still have a long way to roll....considers that GDP per capita is still around six times higher in the USA and around 5 times higher ... -colonialism project is still intact. True now and true, on our analysis, for a long time to come ...

How ad engagement differs by gender

is not a key factor, such as entertainment, financial services and utility suppliers, for example ... and are an important to persuade. They control where they (and their family) spend their leisure time ...

The BR 200 July 2011: The web's most influential bloggers (101-150)

108 Engaging Times 4031 109 We made this Ltd. 4001 ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.