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Brand Health Check: French Connection

acknowledging at the time that, while French Connection's international and licensing businesses in North ... financial year PETER CORRIERI - Director, EPFD and an ex-head of menswear design at French ... credentials. There are the distinctive marketing campaigns, the long-time nurtured global distribution points ...

Burberry boosts digital approach with interactive campaign

For the first time, consumers will be able to purchase its autumn-winter collection directly through a campaign gallery and short films on Burberry.com. The campaign will also run across digital platforms including Facebook, Twitter, Google+, Instagram and Pinterest. The news follows the launch ...

Brand builder: Under Armour

but impressively successful. Within a short time, for every game of football, rugby or cricket you watched ...

Apple cements most valuable brand status as UK's giants slide

on interviews with over 2 million consumers globally with data on companies financial and business performance ... have an African brand for the first time [MTN at number 88]. It s a reflection of how Africa has turned ...

Nike marketing boss attacks 'institutionally analogue' businesses

to green. Having just got off a plane, the most sedentary of times for global marketers, this lack ... multiple time zones, Olander and his co-author, AKQA founder and chairman Ajaz Ahmed, have distilled 12 ... in technology. At a time of information overload, are we at risk of a backlash against technological change ...

Unilever tops 2012 Marketing Society Awards nominations

Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Brand Barometer: Social media performance of Converse

than 123,000 times and watched more than 2.6m times, marking a successful social partnership between ...

Revlon prepares new 'storytelling' ad strategy

into a single campaign for the first time.

Engine Group does 'pop art' cover for this week's Marketing

, at the same time, they ve been treating themselves by buying premium brands. This has left mid-price brands ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

devices to access the web while watching TV. For the first time, retail is among the top ... in mobile marketing, for the first time. Finance brands dropped their investment in mobile advertising ... for the first time. It found that 2.4m was spent in 2011. According to comScore data for January, 18 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.