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Helen Edwards on Branding: From checkout to grave

11 May 2010 | by Helen Edwards

the loyalty card, realising that even in our more prosperous times, people struggle to balance the books and ...

Helen Edwards on Branding: The third way

05 May 2010 | by Helen Edwards

with an aggressive stance based on lower prices and faster response times. - Ping Pong: fast-growing Asian ...

Helen Edwards on Branding: Time to get touchy-feely

28 Apr 2010 | by Helen Edwards

The emotional bonding that is crucial to any brand's success cannot be built using metrics alone.

Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease pressure groups?

28 Apr 2010 | by Staff

of business ethics and brands acting responsibly. At a time when transparency, confidence and trust feel ... , it is indicative of a changing public sensibility; one no doubt triggered by the global financial meltdown ...

Brand Health Check: French Connection

31 Mar 2010 | by Jeremy Lee

. It seems timely that French Connection recently launched its first brand ad campaign since 2006 ...

Biggest brands: Top 100 online advertisers 2010

30 Mar 2010 | by Adam Woods

by the prospect of solid ROI at a time when they were striving to cut marketing costs. 'Advertising budgets ... , affiliate marketing, mobile and online display in general). Overall, financial services was the biggest ... . The new data is based on a Netview panel. Each panellist is given a meter and every time they view an ad ...

Biggest brands: Top 100 advertisers 2010

23 Mar 2010 | by Nicola Clark

downturn. Predictably, companies in the hardest-hit sectors, such as financial services and carmaking ... to defend their budgets from financial departments looking to reduce overheads. He said: "It has always been ... time at home and our product is an audiovisual one, so we need to invest in it." While refusing ...

Levi's crafts its image

23 Mar 2010 | by Joe Thomas

, usually accompanied by a chart-topping soundtrack. In more recent times, however, the jeans and casualwear ... to get back into during my time at the company,' he says. 'However, the use of these ambassadors feels a ... homage to its heritage. There are only so many times you can feature a cowboy or a lumberjack ...

Swatch

10 Mar 2010 | by Jeremy Lee

prop from a time when only designers used Apple computers, only academics had heard of the internet ... somebody under 25 for the time, and watch the iPhone/Nokia/LG come out. REMEDY - The Swatch brand ...

Sector insight: Value clothing retailers

16 Feb 2010 | by Jane Bainbridge

In times of recession there is a plentiful stream of stories covering businesses suffering sales slumps or, worse still, going to the wall. Yet an economic downturn throws up winners as well as losers ... goods were made under hardship, a fifth claim they are not in a financial position to think about ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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