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Tess Macleod Smith joins Net-a-Porter

10 Feb 2012 | by Nick Batten

at such an exciting time for the business and look forward to expanding our multi-platform brand offering ...

Lacoste snaps up MPG Media Contacts

03 Feb 2012 | by Maisie McCabe

for comment by the time of publication. Follow Maisie McCabe on Twitter @MaisieMcCabe ...

Brands eye a share of booming digital health sector

30 Jan 2012 | by Sarah Shearman

in real-time, for example, or use online budgeting tools from banks to track what they spend. 'There ... multiple platforms, including mobile, tablet, TV and print. - Real-time feedback This can be between ...

Helen Edwards: Marketers beware the pursuit of happiness

25 Jan 2012 | by Helen Edwards, PPA, Business columnist of the year

to family 'happy time' by employing a range of specialists, from life coaches to make-up artists ...

Mywardrobe.com shifts editorial focus in favour of sales drive

24 Jan 2012 | by Nicola Clark

can act as a "distraction" to "time-poor" customers. The site has drawn heavily on the aesthetic ...

My YouTube ad of the week: Amy Kean, MPG Media Contacts

20 Jan 2012

of conversation in broadcast media? Bingo! Even #walkofshame, used more than 700 times, worked. It also ...

SHIFT: Personalisation key to coping with the death of the tribe

20 Jan 2012 | by Nicola Clark

to a niche audience over time. Before the trend entered the mainstream, quick-thinking brands would ... cherry-pick an eclectic mix of styles and brands, are becoming the norm. At a time when, in the words ... their relationship with brands to be a two-way conversation. Consumer feedback is in real-time and, increasingly ...

TAG Heuer switches CRM strategy to boost sales

19 Jan 2012 | by Matthew Chapman

their watches, once a particular time period has expired. The 100,000 customers on the TAG Heuer database ...

Pitch Update

19 Jan 2012

and time-consuming - so entering this particular fray is not for the fainthearted or poorly staffed ...

Marketing magazine revamps with new design, a picture cover and refreshed content

11 Jan 2012 | by Staff

The redesigned Marketing, published today (11 January 2012), is fresh, contemporary and with enhanced content for its readership of marketing directors and brand managers. The most striking change is a move from a news-based outer to picture covers that will be created, from time to time, by ad ...

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