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Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Burger King pushes innovation message with first lamb recipe

29 Mar 2012 | by Matthew Chapman

to advertising. CP B introduced 'The King' brand mascot to the UK for the first time last year before Burger ...

Domino's promises uplift in marketing

25 Jul 2011 | by John Reynolds

said: "Our marketing spend to the year end will be three times the amount for the second half of 2010 ...

The BR 200 July 2011: The web's most influential bloggers (101-150)

21 Jul 2011 | by Staff

108 Engaging Times 4031 109 We made this Ltd. 4001 ...

Focusadvertising picks-up Domino's and Wendy's in Dubai

25 Apr 2011 | by Ed Owen

for one month as a trial basis in order for them to evaluate clients servicing, time management ...

Behind the IAB figures: Internet and TV benefit from recession

29 Mar 2011 | by Arif Durrani

% of the time spent online in the UK. This is reflected in the growth of display advertising spend as brands ... to marketing budgets in the sector that felt the global recession and financial meltdown hardest in 2009. The big financial coporations such as Lloyds TSB, Natwest, Barclays and HSBC have all been promoting ...

OFT cracks down on 'deceptive' promotional blogging

13 Dec 2010 | by Ed Owen

media and no rules were in place at that time. "There were no clear rules on commercial activity ...

1 in 5 to shop via mobile this Christmas

29 Nov 2010 | by Ed Owen

of the year for online orders. For the first time this year, we anticipate a significant amount ... : "Retailers need to simplify the conversion process, while at the same time, educate and explain both ...

PROMOTIONAL FEATURES: The Road to Recovery Essays

17 Jul 2010 | by Noelle McElhatton

INTRODUCTION TO ROAD TO RECOVERY Miles Templeman, director-general, the Institute of Directors Two years on from the start of the global financial meltdown seems a good time to look at the lessons for brand marketing. If there s one comfort, it s that the economic hurricane has ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

12 Jul 2010 | by Graham Cooper

How many times do you click on an email from a brand owner or service provider in a day? Less ... of suppliers and services. While busy marketers may lack the time to study all these offers themselves ... of channels, providing the timing, message and medium are relevant to them. And with campaigns such as those ...

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