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Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

The BR 200 July 2011: The web's most influential bloggers (101-150)

21 Jul 2011 | by Staff

108 Engaging Times 4031 109 We made this Ltd. 4001 ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

wasted no time in making his mark on the company since joining from Directgov. He has deployed a new ad ... at an interesting time. In January Debenhams signed up to sponsor Australian soap opera Neighbours on Channel 5 ... ' ad, by Wieden Kennedy, which ran across Europe for the first time. Honda also launched a sizeable ...

Focusadvertising picks-up Domino's and Wendy's in Dubai

25 Apr 2011 | by Ed Owen

for one month as a trial basis in order for them to evaluate clients servicing, time management ...

PROMOTIONAL FEATURES: The Road to Recovery Essays

17 Jul 2010 | by Noelle McElhatton

INTRODUCTION TO ROAD TO RECOVERY Miles Templeman, director-general, the Institute of Directors Two years on from the start of the global financial meltdown seems a good time to look at the lessons for brand marketing. If there s one comfort, it s that the economic hurricane has ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

12 Jul 2010 | by Graham Cooper

How many times do you click on an email from a brand owner or service provider in a day? Less ... of suppliers and services. While busy marketers may lack the time to study all these offers themselves ... of channels, providing the timing, message and medium are relevant to them. And with campaigns such as those ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

deliverable and you have to peak at a certain time. Different businesses have different structures ... . On a day-to-day basis, it's about delivering on time and where that is so, creative and production can ... for digital. With the Conservatives looking to change COI budgets to focus on effectiveness, the time is right ...

The art of serial brand arson

25 Jun 2010 | by James Devon and Graham Kerr, MBA

Potentially, it's good to be 'lighting many small fires' but at the same time, a brand can benefit...for time, more value for dollar, more value for euro, by doing a quick experiment than from doing a ... stands for. (At the same time it has, of course, rocked the media world to its core as people start ... with the bathwater any time soon. By applying our "Brand Action" process to a client's problem, we identify a ...

Generation why?

25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London

If we could travel back in time to the court of Henry VIII, the people most in fear of their lives ... is today, one of the most salient ways of getting and keeping hold of power. And, as time moved on ... to move fast, who listen to and learn from their customers in real-time, who place innovation at the heart ...

A newly converged world

25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination

with their real-time updates are only the start of something special - a fully converged environment ... meeting points, often defined in time such as special events or guerrilla marketing moments. In recent ... environment, at whatever time the user chooses by linking physical and digital experiences. More than ever ...

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