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Generation Y: Demanding diners who expect healthy eats and good value

10 Feb 2012 | by Stephen Mellor

, as reported on Brand Republic. This is a competitive time for eating-out venues, with the economy ... -olds who are likely to still be living at home, starting work or getting part time jobs, and therefore have ... people want to see the financial benefits of being involved with eating out brands in social media ...

The BR 200 July 2011: The web's most influential bloggers (101-150)

21 Jul 2011 | by Staff

108 Engaging Times 4031 109 We made this Ltd. 4001 ...

Behind the IAB figures: Internet and TV benefit from recession

29 Mar 2011 | by Arif Durrani

% of the time spent online in the UK. This is reflected in the growth of display advertising spend as brands ... to marketing budgets in the sector that felt the global recession and financial meltdown hardest in 2009. The big financial coporations such as Lloyds TSB, Natwest, Barclays and HSBC have all been promoting ...

Subway trumps McDonald's as world's largest restaurant chain

09 Mar 2011 | by John Reynolds

it perceives as healthier options, The company said McDonald s Big Mac contains up to five times more fat than ...

Retailers braced for disappointing Christmas

12 Nov 2010 | by Ed Owen

Despite encouraging figures from Marks Spencer , Sainsbury's and others for the first half of this financial year, shoppers will be frugal and reluctant to splurge on expensive items this Christmas, a YouGov ... [October] generally a worse time or a better time to make major purchases?", 37% said they were in a worse ...

Trading Places: This week's people moves in advertising, marketing and media

13 Aug 2010 | by Staff

Media owner Time Inc has confirmed the appointment of Jack Griffin as its new chief executive ...

Trading Places: This week's people moves in advertising, marketing and media

06 Aug 2010 | by Staff

until financial problems resulted in its liquidation in May. ( Campaign ) Clear Channel UK has ...

Think BR: The need for brand humility 2010

21 Jun 2010 | by Russ Lidstone

of engagement have changed. Which is why the time is right for a fundamental reassessment of the tone of brand ... radically upended financial services' communications convention without overstatement - proof that a humbler approach doesn't have to compromise creativity or innovation. More traditional financial brands ...

Brand Republic: a change is gonna come

15 Jun 2010 | by Rich Sutcliffe

-leading websites remains free. We don't believe that a few minutes of your time is too much to ask to help us ...

Trading Places (21 May): This week's people moves in advertising, marketing and media

21 May 2010 | by Staff

-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-ansi-language:#0400; mso ... former 118 118 chief executive Chris Moss as chief marketing officer. Prior to his time at 118 118 ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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