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Generation Y: Demanding diners who expect healthy eats and good value

10 Feb 2012 | by Stephen Mellor

, as reported on Brand Republic. This is a competitive time for eating-out venues, with the economy ... are likely to still be living at home, starting work or getting part time jobs, and therefore have some ... people want to see the financial benefits of being involved with eating out brands in social media ...

McDonald's trials concept restaurants with enhanced children's facilities

25 Jan 2012 | by Nick Batten

to first-time workers. More than half are expected to go to young people under 25. Separately, McDonald ...

Helen Edwards: Marketers beware the pursuit of happiness

25 Jan 2012 | by Helen Edwards, PPA, Business columnist of the year

to family 'happy time' by employing a range of specialists, from life coaches to make-up artists ...

Marketing magazine revamps with new design, a picture cover and refreshed content

11 Jan 2012 | by Staff

The redesigned Marketing, published today (11 January 2012), is fresh, contemporary and with enhanced content for its readership of marketing directors and brand managers. The most striking change is a move from a news-based outer to picture covers that will be created, from time to time, by ad ...

The most irritating ads of 2011

10 Jan 2012 | by David Benady

.' Our survey was carried out in the first week of December, in time to take in last year's crop ... worn out. There are only so many times you can listen to your favourite song before it gets irritating ...

Marketing's Adwatch of the Year 2011

13 Dec 2011 | by Gail Kemp

is absent from the top 20 for only the second time in 15 years ... creators at VCCP brought Alexsandr and Sergei into 'our' world for the first time. The first ad ... to capture the reaction of the kid in ET, when he sees ET for the first time - a feeling of "what ...

From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'

07 Dec 2011 | by Rachel Barnes

, calling on them to cast off the shackles of conservatism - brought about by the dire economic times ... ,' he said. 'It is human nature that when times are tough people become more cautious, but we must ... Keith Weed unveiled five key points that marketers must grasp to succeed in challenging times ...

Sky marketer scoops top prize at Brand Event Awards

02 Dec 2011 | by Staff

S Start Financial Savvy Marketing Asda Student Shopper Card FMCG Abbott Mead ...

Taco Bell supports third store opening with tongue-in-cheek outdoor ads

16 Nov 2011 | by John Reynolds

The Mexican-inspired restaurant chain is attempting to establish a UK presence for the second time after failing previously. It has already opened outlets in the Lakeside Shopping Centre and in Basildon. Its third is in the Arndale Centre, Manchester, and is likely to be followed by further city ...

Brand of the Year 2011 shortlist

09 Nov 2011 | by Staff

of its innovations, effectiveness of its advertising and financial performance where appropriate ... The Olympics brand has entered the UK marketing scene with aplomb and promises to engage for some time ...

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