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R Whites reinvents 'secret lemonade drinker'

the stairs in the middle of the night into the kitchen to get his R Whites fix. This time, instead ...

Wispa 'time well misspent' by Fallon

The campaign, by Fallon, introduces a new strapline and positioning for the brand, encouraging people to take time out and enjoy themsleves. The brand will be supported by a 3.5 million campaign, including six-sheets near CTNs, cinema advertising and video on demand. ...

Coca-Cola unleashes the 'super fan' for Euro 2012 activity

A television spot by Santo shows a fan sprouting red-and-white feathers as he is transformed into a "super fan bird mascot" through the magic of Coca-Cola after a goal is scored. It will be shown for the first time on TV on ITV1 today (16 May). The ad also offers viewers a chance to win tickets to Euro ...

Adwatch (May 16) Top 20 recall: Bird's Eye

-recalled ad. On the other hand, perhaps it s not actually that hard in today s financially cautious world ...

Kopparberg unveils 'un-established' marketing drive

struck up a partnership with Spotify and Last.fm, believed to be the first time that they have worked ...

Hovis launches British Farmers Loaf with £3.5m marketing push

at the same time cutting costs and disposing of non-core businesses. More recently, the food company ...

Pepsi 'live for now' by TBWA\Chiat\Day

In the spot, a couple open two Pepsi cans, triggering a frozen moment in time. The pair lead viewers through freeze-framed scenes ?culminating in a Minaj concert. The spot was created by Chris MacNeil, Brett Craig and Michelle Lewis. It was directed by Fredrik Bond through MJZ. ...

Pepsi releases 'Live For Now' ad starring Nicki Minaj

Pulse", launched at the start of the month. It operates in real-time and aims to curate trending ...

Adwatch (May 2) Top 20 recall: Florette

the UK. There isn t information on the delivery time from field to store and the contact us box reveals ...

Mars kicks off its Euro 2012 ad campaign

The ad, created by Abbott Mead Vickers BBDO, was shown for the first time during yesterday's (15 April) FA Cup semi-final between Chelsea and Tottenham on ITV. It will air until 12 May, and between 27 May and 23 June, and also features England footballers Theo Walcott, Glen Johnson and Scott Parker ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.