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Cadbury parts company with marketer Creighton after 35 years

30 May 2012 | by John Reynolds

the first seven years of his time at Cadbury working in sales roles, before making the switch to marketing ...

R Whites reinvents 'secret lemonade drinker'

29 May 2012 | by Loulla-Mae Eleftheriou-Smith

the stairs in the middle of the night into the kitchen to get his R Whites fix. This time, instead ...

Tetley reduces Tea Folk role in summer campaign

29 May 2012 | by John Reynolds

of a fresh approach that will introduce the strap-line, "Make time. Make Tetley".

Wells & Young's marketing director Chris Lewis leaves for consultancy life

24 May 2012 | by Gemma Charles

Lewis, who joined the brewer five years ago from Carlsberg where he was marketing controller, leaves Wells Young's on Thursday 31st May. During his time at the brewer, Lewis oversaw new ... time and respect for the people and the brands, but there comes a point where you know the time ...

Brand Manager of the Week: Malcolm Parkinson

23 May 2012

learning to drive, only 10 times harder. You fly the plane, navigate, speak to air traffic control ... '. It connected with its target market. What is your all-time favourite slogan? Ronseal's 'It does what ... , who would you be? Sir Richard Branson. What makes you angry? People who waste my time ...

Malibu launches VIP-themed Facebook app as part of summer style activity

23 May 2012 | by Sarah Shearman

The Malibu VIP app, created by Zone, is an online loyalty programme that features content including drinks recipes, games and fashion tips. Every time a user interacts with this content, they receive VIP points and gain a "status" such as Malibu Mover and Shaker, Idol or Legend. The higher ...

Vimto partners with Vevo to target teens

23 May 2012 | by Loulla-Mae Eleftheriou-Smith

September. The tie-up marks the first time that Vimto has partnered with Vevo. Vimto will also become ...

Adwatch (May 23) Top 20 recall: Walt Disney World Resorts

22 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London

really does make your jaw drop, every day, a thousand times over; but the ads presume you know all ... , and it is time that the advertising of Disney, the brand, matched that ambition. I would love to see a Disney ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

on interviews with over 2 million consumers globally with data on companies financial and business performance ... have an African brand for the first time [MTN at number 88]. It s a reflection of how Africa has turned ...

Adwatch (May 16) Top 20 recall: Bird's Eye

15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London

-recalled ad. On the other hand, perhaps it s not actually that hard in today s financially cautious world ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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