Vimto partners with Vevo to target teens
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
September. The tie-up marks the first time that Vimto has partnered with Vevo. Vimto will also become ...
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Malibu launches VIP-themed Facebook app as part of summer style activity
23 May 2012 | by Sarah Shearman
The Malibu VIP app, created by Zone, is an online loyalty programme that features content including drinks recipes, games and fashion tips. Every time a user interacts with this content, they receive VIP points and gain a "status" such as Malibu Mover and Shaker, Idol or Legend. The higher ...
Wispa 'time well misspent' by Fallon
21 May 2012
The campaign, by Fallon, introduces a new strapline and positioning for the brand, encouraging people to take time out and enjoy themsleves. The brand will be supported by a 3.5 million campaign, including six-sheets near CTNs, cinema advertising and video on demand. ...
Hovis launches British Farmers Loaf with £3.5m marketing push
11 May 2012 | by Sarah Shearman
at the same time cutting costs and disposing of non-core businesses. More recently, the food company ...
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
, and counts Chancellor George Osborne and billionaire financier Nat Rothschild among his contemporaries. 'I ... are increasingly impatient with the online retailer's failure to turn a profit. Financial pressure Now more ... and brand - essentially, all aspects of retailing,' he explains. Despite the financial pressures ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
and spending 70% of his time travelling, a schedule comprising a meeting with Marketing in the morning ... in the quarters, as you're managing the City's expectation on a quarterly basis. However, it takes time to build brands and connections with consumers. These are long-term investments, and any time we have been guilty ...
Pepsi 'live for now' by TBWA\Chiat\Day
09 May 2012
In the spot, a couple open two Pepsi cans, triggering a frozen moment in time. The pair lead viewers through freeze-framed scenes ?culminating in a Minaj concert. The spot was created by Chris MacNeil, Brett Craig and Michelle Lewis. It was directed by Fredrik Bond through MJZ. ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...
Coca-Cola partners Spotify to boost music association
19 Apr 2012 | by Emma Powell
around the world, and will produce a Coke app based on the music service in time for the Olympics.
Healthy snack brand Bear launches debut campaign
13 Apr 2012 | by John Reynolds
their 'paws' on Bear Fruit Nibbles for the first time." Bear Nibbles is the name of the overarching brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
