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Mindshare retains Unilever media buying in the US

25 May 2012 | by Daniel Farey-Jones

decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands ...

Old El Paso readies Jubilee-themed campaign

22 May 2012 | by Maisie McCabe

, as the kick-off event to the 'Summer of Euphoria', is the perfect time to engage our consumers." Mooge said ...

Wispa 'time well misspent' by Fallon

21 May 2012

The campaign, by Fallon, introduces a new strapline and positioning for the brand, encouraging people to take time out and enjoy themsleves. The brand will be supported by a 3.5 million campaign, including six-sheets near CTNs, cinema advertising and video on demand. ...

Ketel One in search for creative agency

17 May 2012 | by Jeremy Lee

Recent advertising has been handled by Grey New York, which picked up the global account in 2009 after a contest against M C Saatchi, Wieden Kennedy and Kirshenbaum Bond Senecal Partners. At the time, global media spend was estimated to be $25 million. However, the brand, which is a joint ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

and spending 70% of his time travelling, a schedule comprising a meeting with Marketing in the morning ... in the quarters, as you're managing the City's expectation on a quarterly basis. However, it takes time to build brands and connections with consumers. These are long-term investments, and any time we have been guilty ...

New York Bakery Co kicks off £3m ad review

10 May 2012 | by Jeremy Lee

The business was previously handled by JWT London, but the agency was forced to resign the account after it picked up a chunk of the Premier Foods business, including the Hovis brand. JWT was appointed to the business in May 2010 without a pitch. Its appointment marked the first time that New York ...

Environment : Jordans' 'ten per cent' boost for wildlife

10 May 2012

Gardener and Wildlife Extra. Results The video of Doherty was viewed 307,000 times. Traffic ...

Pepsi 'live for now' by TBWA\Chiat\Day

09 May 2012

In the spot, a couple open two Pepsi cans, triggering a frozen moment in time. The pair lead viewers through freeze-framed scenes ?culminating in a Minaj concert. The spot was created by Chris MacNeil, Brett Craig and Michelle Lewis. It was directed by Fredrik Bond through MJZ. ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Pendomer in global corporate brief for Heineken

19 Apr 2012 | by Alec Mattinson

-wide financial and corporate comms adviser. Sean O'Neill, chief corporate relations officer at Heineken ... that genuinely understands how to engage media and financial stakeholders across and within borders.' Heineken ... proportion of international investors. The brief will see Pendomer working with the UK financial media ...

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