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Cadbury parts company with marketer Creighton after 35 years

30 May 2012 | by John Reynolds

the first seven years of his time at Cadbury working in sales roles, before making the switch to marketing ...

Mindshare retains Unilever media buying in the US

25 May 2012 | by Daniel Farey-Jones

decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands ...

Wells & Young's marketing director Chris Lewis leaves for consultancy life

24 May 2012 | by Gemma Charles

Lewis, who joined the brewer five years ago from Carlsberg where he was marketing controller, leaves Wells Young's on Thursday 31st May. During his time at the brewer, Lewis oversaw new ... time and respect for the people and the brands, but there comes a point where you know the time ...

Ketel One in search for creative agency

17 May 2012 | by Jeremy Lee

Recent advertising has been handled by Grey New York, which picked up the global account in 2009 after a contest against M C Saatchi, Wieden Kennedy and Kirshenbaum Bond Senecal Partners. At the time, global media spend was estimated to be $25 million. However, the brand, which is a joint ...

Sports lifestyle brand Extreme Group seeks agency for lifestyle push

15 May 2012 | by Sara Luker

-by-project basis by grouping brands together for briefs. It is thought this is the first time it has looked ...

New York Bakery Co kicks off £3m ad review

10 May 2012 | by Jeremy Lee

The business was previously handled by JWT London, but the agency was forced to resign the account after it picked up a chunk of the Premier Foods business, including the Hovis brand. JWT was appointed to the business in May 2010 without a pitch. Its appointment marked the first time that New York ...

Bell Pottinger Public Affairs appointed by New Covent Garden Market

10 May 2012 | by Matt Cartmell

The market, which is based in Vauxhall, London, and is the largest fruit, vegetable and flower market in the UK, has brought in Peter Bingle's agency after a pitch process. Neither the agency nor New Covent Garden Market was available for comment at the time of going to press. The market has ...

Tesco media director Trevor Datson leaves to consider next steps

04 May 2012 | by Matt Cartmell

Trevor Datson is leaving Tesco in order to take time out and consider his next steps. His role overseeing international comms will be handled by UK comms director Tom Curry. Datson told PRWeek ... and internationally. Datson formerly worked at Cadbury as head of global financial comms, before joining Tesco ...

Nestlé revamps PR support as protest looms

25 Apr 2012 | by Sara Luker

PRWeek has learned that the Switzerland-based multinational has held chemistry meetings with several agencies, with a view to asking a maximum of four to pitch. Nestl currently uses Fishburn Hedges, which took on the account from Weber Shandwick in 2009 . At the time, the brief ...

Pendomer in global corporate brief for Heineken

19 Apr 2012 | by Alec Mattinson

-wide financial and corporate comms adviser. Sean O'Neill, chief corporate relations officer at Heineken ... that genuinely understands how to engage media and financial stakeholders across and within borders.' Heineken ... proportion of international investors. The brief will see Pendomer working with the UK financial media ...

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