Trading places: this week's people moves
04 May 2012 | by Daniel Farey-Jones
, is poised to take a full-time role as vice-president of commercial at AOL Advertising Group , following a ...
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Young forced to grow up faster amid economic uncertainty
25 May 2012 | by Kantar Media
. At the same time, more teens are actually enjoying saving money - an increase of 7% in the last five years. Against this more financially rigid attitudinal backdrop, marketers have to find more sophisticated means ... years is that in 2004 two thirds of 11-19 year olds felt it important to have lots of free time to enjoy ...
Think BR: Why we are all so over Innocent
20 Feb 2012 | by Ben Branson
It's time for start-up brands to stop imitating and start innovating, writes Ben Branson, senior
Think BR: Brands that grow businesses
13 Feb 2012 | by Anastasia Kourovskaia
for experience higher financial growth and increased equity value, writes Anastasia Kourovskaia, vice president...brand ideal of enabling people to connect socially by enjoying coffee. Over time it became so focused ...
Generation Y: Demanding diners who expect healthy eats and good value
10 Feb 2012 | by Stephen Mellor
, as reported on Brand Republic. This is a competitive time for eating-out venues, with the economy ... -olds who are likely to still be living at home, starting work or getting part time jobs, and therefore have ... people want to see the financial benefits of being involved with eating out brands in social media ...
CREATIVE STRATEGY: Snickers scores with a sweet insight
09 Feb 2012 | by Simon S Kershaw
Feeling peckish? Is it that time of day? Being famished can affect us in strange ways. I don
Frugal shoppers want more than the cheapest price
27 Jan 2012 | by Tim Eales
such as holidays and eating out . At the same time as making these lifestyle sacrifices, they began to spend a ... %. This increase came at a time when many other grocery categories were experiencing a decline in volume sales ...
A toast to sensible drinkers
24 Jan 2012 | by Ashley Underwood
a waste of their time. By contrast those who claim to drink two or three times per month view ...
Trading places: this week's people moves
20 Jan 2012 | by Daniel Farey-Jones
) Jerry Yang, the co-founder of Yahoo and a key opponent to Microsoft's 2008 bid for the one-time internet ...
Coca-Cola Christmas: The 40s
25 Dec 2011 | by Georgina Brazier
1941 Original oil painting: "Thirst Asks Nothing More" In the 1941 Coca-Cola holiday advertising, Santa relaxes next to a cooler typical of the time. 1949 Original oil painting: "Travel Refreshed" By 1949, when artist Haddon Sundblom created this "Travel Refreshed" painting, his vision ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
