Mindshare retains Unilever media buying in the US
25 May 2012 | by Daniel Farey-Jones
decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands ...
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R Whites reinvents 'secret lemonade drinker'
29 May 2012 | by Loulla-Mae Eleftheriou-Smith
the stairs in the middle of the night into the kitchen to get his R Whites fix. This time, instead ...
Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
, as the kick-off event to the 'Summer of Euphoria', is the perfect time to engage our consumers." Mooge said ...
Ketel One in search for creative agency
17 May 2012 | by Jeremy Lee
Recent advertising has been handled by Grey New York, which picked up the global account in 2009 after a contest against M C Saatchi, Wieden Kennedy and Kirshenbaum Bond Senecal Partners. At the time, global media spend was estimated to be $25 million. However, the brand, which is a joint ...
Coca-Cola unleashes the 'super fan' for Euro 2012 activity
16 May 2012 | by Matthew Chapman
A television spot by Santo shows a fan sprouting red-and-white feathers as he is transformed into a "super fan bird mascot" through the magic of Coca-Cola after a goal is scored. It will be shown for the first time on TV on ITV1 today (16 May). The ad also offers viewers a chance to win tickets to Euro ...
Marketing spend to increase in 2012, indicates survey
11 May 2012 | by Matthew Chapman
marketing spend for the financial year has risen slightly for the first time since 2008/09 and marketing ... the year. At the time of the survey, which took place across the first quarter of 2012, some 67 ...
New York Bakery Co kicks off £3m ad review
10 May 2012 | by Jeremy Lee
The business was previously handled by JWT London, but the agency was forced to resign the account after it picked up a chunk of the Premier Foods business, including the Hovis brand. JWT was appointed to the business in May 2010 without a pitch. Its appointment marked the first time that New York ...
Pepsi releases 'Live For Now' ad starring Nicki Minaj
09 May 2012 | by Loulla-Mae Eleftheriou-Smith
Pulse", launched at the start of the month. It operates in real-time and aims to curate trending ...
Mars kicks off its Euro 2012 ad campaign
16 Apr 2012 | by John Reynolds
The ad, created by Abbott Mead Vickers BBDO, was shown for the first time during yesterday's (15 April) FA Cup semi-final between Chelsea and Tottenham on ITV. It will air until 12 May, and between 27 May and 23 June, and also features England footballers Theo Walcott, Glen Johnson and Scott Parker ...
Weetabix launches campaign for new golden syrup variant
13 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
#GoldenFuel in its TV execution for the first time. Media planning and buying has been handled by Walker ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
