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Starcom appoints Benoit to head Procter & Gamble account

and powerful combination of deep expertise in these areas along with extensive time working on global FMCG ...

Walker Media resigns its Coca-Cola business

the account at a time when it is focused on an internal digital repositioning, after capturing the £70m ...

OMD wins Alpro £30m pan-European brief

The agency was appointed following a pitch understood to have involved Carat, Mediaedge:cia and Starcom. This is the first time that Alpro has had media planning and buying on a pan-European level. For the past eight years, UK media planning and buying has been carried out by Somerset-based agency The Point ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.