R Whites reinvents 'secret lemonade drinker'
29 May 2012 | by Loulla-Mae Eleftheriou-Smith
the stairs in the middle of the night into the kitchen to get his R Whites fix. This time, instead ...
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Cadbury parts company with marketer Creighton after 35 years
30 May 2012 | by John Reynolds
the first seven years of his time at Cadbury working in sales roles, before making the switch to marketing ...
Tetley reduces Tea Folk role in summer campaign
29 May 2012 | by John Reynolds
of a fresh approach that will introduce the strap-line, "Make time. Make Tetley".
Mindshare retains Unilever media buying in the US
25 May 2012 | by Daniel Farey-Jones
decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands ...
Young forced to grow up faster amid economic uncertainty
25 May 2012 | by Kantar Media
. At the same time, more teens are actually enjoying saving money - an increase of 7% in the last five years. Against this more financially rigid attitudinal backdrop, marketers have to find more sophisticated means ... years is that in 2004 two thirds of 11-19 year olds felt it important to have lots of free time to enjoy ...
Wells & Young's marketing director Chris Lewis leaves for consultancy life
24 May 2012 | by Gemma Charles
Lewis, who joined the brewer five years ago from Carlsberg where he was marketing controller, leaves Wells Young's on Thursday 31st May. During his time at the brewer, Lewis oversaw new ... time and respect for the people and the brands, but there comes a point where you know the time ...
Brand Manager of the Week: Malcolm Parkinson
23 May 2012
learning to drive, only 10 times harder. You fly the plane, navigate, speak to air traffic control ... '. It connected with its target market. What is your all-time favourite slogan? Ronseal's 'It does what ... , who would you be? Sir Richard Branson. What makes you angry? People who waste my time ...
Malibu launches VIP-themed Facebook app as part of summer style activity
23 May 2012 | by Sarah Shearman
The Malibu VIP app, created by Zone, is an online loyalty programme that features content including drinks recipes, games and fashion tips. Every time a user interacts with this content, they receive VIP points and gain a "status" such as Malibu Mover and Shaker, Idol or Legend. The higher ...
Vimto partners with Vevo to target teens
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
September. The tie-up marks the first time that Vimto has partnered with Vevo. Vimto will also become ...
Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
, as the kick-off event to the 'Summer of Euphoria', is the perfect time to engage our consumers." Mooge said ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
