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The Collective appoints Holler to UK digital account

's an exciting time for the brand, and we look forward to seeing our awareness increase rapidly through ...

Think BR: Brands that grow businesses

for experience higher financial growth and increased equity value, writes Anastasia Kourovskaia, vice president...brand ideal of enabling people to connect socially by enjoying coffee. Over time it became so focused ...

PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising

new technologies. Hugh Johnston, chief financial officer, said: "As we implement our strategic ...

Generation Y: Demanding diners who expect healthy eats and good value

, as reported on Brand Republic. This is a competitive time for eating-out venues, with the economy ... are likely to still be living at home, starting work or getting part time jobs, and therefore have some ... people want to see the financial benefits of being involved with eating out brands in social media ...

CREATIVE STRATEGY: Snickers scores with a sweet insight

Feeling peckish? Is it that time of day? Being famished can affect us in strange ways. I don

Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line

to children really leaves us with no choice but to submit this 'super-complaint'. "It is time for the ASA ...

Foster's launches Facebook Timeline app

on to watch themselves. The app launches in time for the start of the second internet series of 'The Fast ...

Social brands: Unilever shifts focus from social media to word of mouth

to understand long-term engagement are vital. Looking ahead, Unilever's Weinstein pointed to real-time social ...

Coca-Cola to boost brand spend by up to $400m

. "We once again achieved financial results for both the year and the quarter in line with, or ahead of ...

Heineken to feature James Bond in ads

's character, played by Daniel Craig, feature in its ads for the first time.

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