Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...
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VisitEngland defends £5m campaign after industry attack
15 May 2012 | by Loulla-Mae Eleftheriou-Smith
spent 52m in the last financial year trying to seduce Brits overseas, while hotels, airlines and tour ...
Charities should share tax burden
25 Apr 2012 | by Helen Edwards, PPA Business columnist of the year
highly unusual twist. Every time you do it, you force 30m other people to do it with you. Whatever ... supplicant It is at times like these that the 'business' of charity changes its tune and assumes ...
BHF follows Vinnie Jones with Corrie heart attack ads
20 Apr 2012 | by Daniel Farey-Jones and Nick Batten
's 'Midsomer Murders' in 2008 . This time, it has pursued greater integration with the programming itself ...
ISBA slams doctors for 'abdicating responsibility' in obesity debate
16 Apr 2012 | by Arif Durrani
Responding to a report from the Academy of Medical Royal Colleges in which comparisons were made between some food companies and tobacco giants, ISBA slammed its findings and timing, coming little more than 100 days before the start of the London 2012 Olympics, as "simply opportunistic, ambush PR ...
'100% Original' Ugg ad banned
11 Apr 2012 | by Daniel Farey-Jones
. Uggbootsstore-uk.com had not responded to requests for comment in time for publication. The site is not on Ugg ...
ASA bans Budweiser radio ad for linking alcohol to sexual success
11 Apr 2012 | by John Reynolds
time, including the possibility of meeting a potential sexual partner. The ASA said AB InBev should ...
The Government Communication Centre: life after the COI
05 Apr 2012 | by Gemma Charles
teacher recruitment, claiming the campaign paid for itself between 110 and 150 times over ... bn in 20 years' time. Of all the levers that government can pull, advertising remains one ...
Sainsbury's 'feed your family for £50' claim rejected by ad watchdog
04 Apr 2012 | by Daniel Farey-Jones
In May 2011, the supermarket launched a major marketing campaign, including ads created by Abbott Mead Vickers BBDO and based on several meal plans, around the promise it was possible to feed a family of four for 50 per week. The ASA has taken 11 months to rule on the case, during which time Sainsbury ...
Government returns to shock tactics in latest anti-smoking ad
31 Mar 2012 | by Gemma Charles
national smokefree campaign which focuses on health harms. "So, the time was right to remind people ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
