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VisitEngland defends £5m campaign after industry attack

spent 52m in the last financial year trying to seduce Brits overseas, while hotels, airlines and tour ...

Unilever tops 2012 Marketing Society Awards nominations

Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Charities should share tax burden

highly unusual twist. Every time you do it, you force 30m other people to do it with you. Whatever ... supplicant It is at times like these that the 'business' of charity changes its tune and assumes ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

Responding to a report from the Academy of Medical Royal Colleges in which comparisons were made between some food companies and tobacco giants, ISBA slammed its findings and timing, coming little more than 100 days before the start of the London 2012 Olympics, as "simply opportunistic, ambush PR ...

Energy industry to increase transparency over best deals for customers

Customers of EDF, British Gas, E.ON, SSE, Scottish Power and Npower will also be offered the best tariff if their contract comes to an end, and if they contact their supplier at any time to ask ... . The proposals come at a time when the Government faces pressure to do more to help people, whose living ...

The Government Communication Centre: life after the COI

teacher recruitment, claiming the campaign paid for itself between 110 and 150 times over ... bn in 20 years' time. Of all the levers that government can pull, advertising remains one ...

Government returns to shock tactics in latest anti-smoking ad

national smokefree campaign which focuses on health harms. "So, the time was right to remind people ...

Privacy report recommends that brands police newspapers and urges Google action

A report by the Joint Committee on Privacy and Injunctions, which was issued today (27 March), also calls for tougher crackdowns on breaches of injunctions online, as witnessed last year when footballer Ryan Giggs' injunction was broken thousands of times on Twitter. The committee wants courts ...

Industry bodies respond to Government plans to tackle binge-drinking

will be hit by a 100 to 135 increase. At the same time, the Government will also consult on banning ...

Osborne reveals tax breaks for video games producers

Chancellor George Osborne was keen to stress the "financial responsibility" of this year's Budget, which also revealed financial aids to encourage the production of animation as a way to secure further ... an over-reliance on financial services towards a high-skill, R D incentive and export-focused industry ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.