Think BR: Inadvertent advertorial?
30 May 2012 | by Helen Bowyer
products, when this opinion is in fact biased by financial payment rather than on objective review ...
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Brand Manager of the Week: Andy Irving
30 May 2012
. What is your all-time favourite slogan? The simplicity and emotional resonance of 'Just do it ...
Omega unveils Start Me Up Olympic drive
29 May 2012 | by John Reynolds
." The London 2012 Olympics marks the 25th time that Omega has been the official Olympic timekeeper. However ...
Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
, Unilever s chief marketing officer, told the Financial Times: "In reality, it's going back to the early ...
William Hill offers free £5 bets on kids' call-ups
28 May 2012 | by Matthew Chapman
Chris made his debut for England against Greece at Old Trafford in 2006. At the time the bet had ...
West Brom replaces Bodog with Zoopla
25 May 2012 | by John Reynolds
with online property search and research." There have been reports of financial problems at Bodog in the US. ...
NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
2011, the New Jersey Nets and Toronto Raptors played twice in London, the first time a regular season ... - this time for Olympic gold - a major marketing push is under way, as its bosses aim to shake off its niche ... years' time? Our commissioner, David Stern, talks about having franchises in Europe, and we would ...
Think BR: The search for white space
25 May 2012 | by Will Landell Mills
tools, which result in us shedding our ancient capabilities. And we have been doing this for a long time ... ancestors. But few of us would gladly step back across the ocean of time. We feel we have progressed ...
Bet365 to sponsor French Open on ITV
24 May 2012 | by Maisie McCabe
tournament will be shown on sister channel ITV4. It is the first time ITV has broadcast live tennis ... . It is the second time Drummond Central and Republic of Media have negotiated a sponsorship between bet365 and ITV ...
Brand barometer: Volkswagen Polo viral campaign reviewed
24 May 2012
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
