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Think BR: Google spoiled the fun

30 May 2012 | by Dan Pearce

websites and remove them from its search results. But the times are changing. There has been a lot ... just searching when they re online. So it s time to adapt again - or should that be pivot - and so ... marketing. In referral marketing the two parties know one another. It s time for a change. Affiliate ...

Think BR: Connected TV uncovered

30 May 2012 | by Toby Gunton

what this means for brands? The panel all agreed, it s time not to watch and wait, but test and learn ...

Facebook and Twitter target UK SMEs with adspend giveaways

29 May 2012 | by Sarah Shearman

's drive to get SMEs using its ad products comes at a time when the company is under intense pressure ...

Unilever partners with News Corp and Viacom for digital content

28 May 2012 | by Loulla-Mae Eleftheriou-Smith

, Unilever s chief marketing officer, told the Financial Times: "In reality, it's going back to the early ...

Think BR: Consumers are ready for an open dialogue about online advertising and privacy

28 May 2012 | by Carl White and Nick Stringer

must engage consumers consistently over time, providing transparent information and empowering them ...

Think BR: What brands can learn from start-ups

25 May 2012 | by Ronnie Crosbie

It's time for brands to embrace the new generation of innovators, writes Ronnie Crosbie, planning...When start-ups like Instagram start selling themselves for $1billion, it s time to sit up ... access to a massive audience. It s a perfect storm for grassroots innovation. There was a time when ... and partners. It s time brands embraced the new and powerful generation of Zuckerberg-shaped CEOs by opening ...

Campaign Viral Chart: Nike interactive ad nets first place

25 May 2012 | by Ben Hall

times since it was published last Friday (18 May). A second ad from Nike's 'My time is now' campaign ... . The ad, attacking Obama on job creation and healthcare, has been viewed just under half a million times and has been shared 23,573 times this week. Top of the chart last week, an ad for Copenhagen ...

Facebook 'plotting ad-tracking system'

24 May 2012 | by Sarah Shearman

According to the Financial Times , citing a person familiar with the subject, Facebook could ... by Facebook's sales team to brands. Facebook did not respond for requests for comment at the time ... of TBG Digital, told Marketing at the time : "No one has worked out the value of a Facebook Page ...

Microsoft prepares MSN UK 'Best of now' campaign

22 May 2012 | by Sarah Shearman

for the portal, as part of a fresh 'Best of now' positioning based on its real-time content....The MSN push centres on a 60-second video, featuring a series of 3D graphics and a voiceover claiming that MSN stands for real-time technology and journalism. The clip, which breaks next week ... editorial to real-time trend data . ...

Think BR: Advertising for the second-screen

22 May 2012 | by Andrew Fisher

of life as the number of mobile connections worldwide rises to an all-time high - in fact, within ... engagement time with a brand, giving people more information and a more personal interaction. All signs ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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