CREATIVE STRATEGY: Peugeot dances with the school of cool
17 May 2012 | by Simon S Kershaw
Isn't it ironic that the word "cool" is cool again? For a long time, it seemed that its
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The Economist develops ad network Ideas People
18 May 2012 | by Daniel Farey-Jones
part-time rep to two full-timers at the end of the month, as the publisher seeks to diverse its ... which specific sites they buy, and real-time bidding is not an option. Pere acknowledges the growing ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...
IAB Figures: Digital adspend grows 14.4% to £4.8bn
03 Apr 2012 | by Sarah Shearman
became the second-biggest-spending sector on display ads, at just 0.2% less than financial services ... breakdown {"dataSourceUrl":"//docs.google.com/spreadsheet/pub?hl=en_US 1bn barrier for the first time ...
Think BR: A left brain, right brain look at data in marketing
14 Mar 2012 | by James Caig
data can be highly effective and more important than the information itself. Real-time participation ... for nominees in real-time. And, globally, Footlocker created Sneakerpedia , a fan-driven database of every ...
Historic Twitter data opens to brands
29 Feb 2012 | by Ed Owen
supplements real-time data analytics from their existing services, with historical data, to see how the Twittersphere reacts to information in real time or how it reacted in the past. The tool can aggregate ... , feedback on marketing campaigns, trends and indicators for financial or economic events, or research around ...
National Lottery campaign spotlights charity funding
29 Feb 2012 | by Ed Owen
are helping National Lottery Good Causes in their local areas each and every time they play our games. Without ...
SAS moves into real-time bidding arena
23 Feb 2012 | by Daniel Farey-Jones
claims the ability to process and reallocate ad inventory in real-time, whether via video, mobile ... to shift toward real-time bidding. Marco Bertozzi, the EMEA MD of Publicis Groupe's VivaKi Nerve Center ... are realising that to maximise the potential of real-time bidding they need to have the best technology ...
CREATIVE STRATEGY: Computer game launch is a bit spaced-out
22 Feb 2012 | by Simon S Kershaw
that the creators of Mass Effect were part of the EA stable, it would be only a matter of time before marketing ...
Tributes paid to 'pivotal' IDM founder Derek Holder
16 Feb 2012 | by Daniel Farey-Jones
senior practitioners to make the time to share their experiences and insights with junior marketers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
